I am pretty sure you all want to grow your business. However, I am also sure you find that this is easier said than done!
This week I witnessed the blueprint of how to grow rapidly. My wife Sarah Riegelhuth is launching a new business called Get Rich Slow, which uses a software called Infusionsoft. To learn more about how to utilise it we attended their conference of 3000 entrepreneurs in Phoenix, Arizona.
The Australian contingent was lucky enough to be given a private tour of their offices, and I was blown away. If you can find a way to improve any of the below areas in your business, I know you will see some great growth.
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1. Do what you say you are going to do
I am sure at the start of each year you set a bunch of goals for your business and you have great intentions of achieving them, but as the year goes on you lose sight of these goals and make excuses as to why you can’t achieve them. This is not an option at Infusionsoft, where they have a saying, “We do what we say we’ll do.”
Not achieving goals (or failing) is not an option at Infusionsoft, it is a core part of every team member’s DNA to achieve and this is why they have achieved every goal they have ever set.
We were told a great story where for the first time last year they saw their CEO not optimistic and confident when he announced to the team, three weeks from the end of year, they were not going to hit their targets. The team were not going to let this happen and they all pulled together and pulled off incredible sales to hit their goals.
2. Your leadership team needs to be passionate and consistent
Passion flows from the top down. How can you expect your team members to be passionate about what they do unless you are? Every person I spoke to at Infusionsoft was incredibly passionate and it was clear from the way they spoke about the founders and leadership team that they must ooze passion for what they do.
3. Everyone needs to be selling, and it can be fun
Let’s face it; the only way you can grow is if you sell what your business does. Unfortunately in Australia people are scared to sell and it is the biggest reason as to why businesses don’t achieve their goals. If you believe in what your company does then you should see it as your duty to sell as you will want as many people as possible to benefit from what you can offer.
At Infusionsoft it was clear which department was sales as they were having the most fun. They had big balloons in the shape of dollar signs hanging above their tables and every time someone made a sale music was played and they all cheered. It was so clear that they believed in what they do.
4. Keep focused on what you are good at
How many times have you changed your service offering or product to try to cater to different target markets or customers? As a small to medium business, you cannot cater to everyone.
Focus on an area which you are good at and can scale, and stick to it. Infusionsoft caters for small businesses only and they will stick to that no matter what. They are committed to helping small businesses become bigger businesses, but they will not cater to large corporates.
5. Dreaming is great
If you help people to fulfil their dreams then they will forever be grateful to you. You should be looking to help your customers as well as your team members get closer to their dreams.
I have never heard of a job title called “Dream Maker” before, but Infusionsoft has one! His role was to help every staff member dream bigger, believe that anything is possible and to make a plan on how they could reach their dreams. This shows that the leaders value everyone in their team and I guarantee that this makes everyone happier, more loyal and a better worker.