Flight Centre executive dismisses threat of startups like Airbnb to tourism sector
Sunday, April 26, 2015/
A senior Flight Centre executive has dismissed Uber and Airbnb, claiming that despite people talking about share economy platforms “as if they are going to take over the world” the services will only “be a small part of the [tourism] industry”.
The comments were reportedly made by Flight Centre’s general manager of product, advertising and customer experience, Keith Stanley, at a travel industry conference organised by marketing industry website Mumbrella.
“We have grown every single year since then and I am still looking for the profits from the other guys. I am not undermining the OTAs but, a little bit like Uber and the others, they are not the major part of the distribution channel,” Stanley said.
“Yes they are disruptive and it keeps us sharp and keeps us aware, but to think that 90% of people are going to stay at someone else’s house is just ludicrous.”
Stanley’s comments come despite figures published by British bank Barclays in January showing the number of rooms available through Airbnb increased from 300,000 in February 2013 to around a million in December. By contrast, the Hilton, InterContinental and Marriott also have around 700,000 rooms each.
The feat is all the more impressive considering the Hilton Hotel chain was founded in 1919, Intercontinental in 1946 and Marriott in 1927, while Airbnb was only launched in August 2008.
Inventor and entrepreneur Mark Pesce told StartupSmart it is still too early to know the impact services such as Airbnb will have on the broader economy.
“Clearly the revenue that is going through Airbnb is not going to Flight Centre – although if I were him, Airbnb is a partnership I’d want to tie up,” Pesce says.
“If he’s commenting about how the share economy will impact the pure economy, then it’s very, very early days. For example, look at how San Francisco has recently revised lease regulations because of Airbnb. And I think it’s certainly not clear that we have seen all the reordering has already taken place.
“If you compare now to 15 years ago, there was next to no ordering done online. If a bricks-and-mortar retailer has survived that amount of reordering, it’s most likely because there’s a solid base to their business.
“But at the same time, it’s not like they’re in the position they would have been if that reordering hasn’t taken place.”
This article first appeared on StartupSmart.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder