Top tips for what, and when, to post about your business on LinkedIn

Martin Kovacs /

Sharing valuable content with a niche audience on LinkedIn is a tried-and-tested way of standing out from the crowd. However there is no one-size-fits-all approach when it comes to determining when to post.

John Nemo, LinkedIn expert and author of LinkedIn Riches, stresses the importance of creating free content via a recent blog post, describing it as “the price you must pay to get in front of your ideal audience and demonstrate your worth as opposed to those who just claim it”.

However, putting this content together is just the first step — determining an optimal time to publish content will go a long way to ensuring it receives the recognition it deserves, while helping to secure new business.

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The difference between sales and marketing segmentation

Sue Barrett /

To segment or not to segment, that is the question.

For too long sales has allowed marketing to dictate what a segment should be. But the simple reality is that sales segmentation and marketing segmentation are substantially different. In fact, it is these very differences that make sales strategy so different from marketing and even corporate strategies.

Marketing defines segments as: “A group of people that share one or more demographic and/or psychographic characteristics”.

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Stats that should be shaping your marketing plan

Michelle Gamble /

At Marketing Angels, we regularly share compelling statistics with our social media fans and followers. We do this to help them make informed decisions and form better marketing strategies.

There are different ways to leverage statistics for a more data-driven marketing. Brands and marketers use them to identify market trends, pinpoint challenges, understand their target market and competition, or even make bold decisions to challenge a prevailing trend.

Here are the key statistics that illustrate what media Australians are consuming, how Australians are looking for products and services, what’s shaping their decisions and how your marketing strategy should be adapted.

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Seven differences between sales and marketing

Sue Barrett /

If any business is going to thrive in the 21st century, it’s vital that we all have a clear understanding of how sales and marketing can work effectively together in our businesses.

For too long, there have been unfruitful turf wars between sales and marketing teams. For too long, too many people have been fooled into believing that ‘sales’ lives under marketing’s mandate. And for too long, too many people have been calling ‘selling’ marketing which it is not.

We need to redress these issues once and for all and properly define sales and marketing.  So why have these disagreements and misconceptions been allowed to fester for so long?

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