NSW small business Made by Cow sells world-first raw milk: “It takes a village to do something like this”

Made by Cow milk

A small business in New South Wales has become the first company to legally sell unpasteurised or raw milk in Australia after being granted regulatory approval to sell the controversial product.

Made By Cow have devised a ‘cold pressure’ method that kills bacteria and allows milk to be made safe without the need for heat.

This method is the same as that used for ‘cold pressed’ juices, which instead of heating milk to 70 degrees, milk is pressurised at 7000 times atmospheric pressure to remove dangerous pathogens and bacteria.

“We had to demonstrate we could reach equilibrium to heat pasteurisation with harmful pathogens,” says Made by Cow founder Saxon Joye.

“We’ve done that.”

Made by Cow’s product has been been approved by the NSW Food Authority and is being stocked by all Harris Farm Markets and About Life stores, as well as independent retailers.

Based on the NSW south coast, Made by Cow also claims to pay dairy farmers 50% more per litre of milk than major dairy processors.

But Joye told SmartCompany getting to the point of being able to sell the milk was not an easy process.

Joye says he set his sights on “the holy grail” of  selling safe, raw milk nearly three years ago, but it taken a huge effort to go from the idea to selling milk.

“The whole process could have fallen over at any moment,” he says. “We were really lucky all the components came together.”

“You know, it takes a village to do something like this,” he says.

“We had all these people around the table – if you take one of them out, then there’s no product on the shelf.”

The move is a big innovation in the local milk industry, which has been using pasteurisation for decades.

Joye says Made By Cow is not trying to compete with bigger milk producers – besides having such a small run (the business’ first run was “a couple of thousand litres”), the business is angling at a different market.

“We’ve definitely seen a market for less processed products, we have tried to tap into that,” he says.

“Milk pasteurisation has done great things as we’ve moved from a rural economy to living in cities, we’ve increased the distance between the farm and the front gate.”

“Pasteurisation made milk safe and brought it to people, but technology has moved on, and we want to provide milk that tastes better and looks better,” Joye says.

Made By Cow isn’t looking too far into the future; the main focus now is getting more batches out after the business sold out of milk in the first 24 hours.

However, Joye says he’d love to expand the business’ product line beyond milk.

“We’re thinking it would be great do get cream, yogurt, mixing cold brewed coffee with cold pressed milk – that would be a thing of beauty,” he says.

As for those trying to innovate their ways into big industries, he says his advice is simple:

“Persistence. Just keep trying,” he says.

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Alice Jongerden
Alice Jongerden
5 years ago

How do you seriously think cold pressed compares to real raw milk? If using high pressure to kill bacteria, you are still denaturing the product. You can’t just kill bad bacteria and leave good bacteria. Give your head a shake. Start at the source. You don’t have to kill any bacteria if you handle raw milk properly.

Ralph Graham
Ralph Graham
5 years ago

Self education needed
No matter how it is served up it is baby calf growth fluid and has
the same problems: cruelty and manipulation of the animals, taking infant
calves from their distressed mothers and putting them to death as unneeded so humans
can take their milk – the milk for the young babies of another species, lactose
intolerance by the majority(!) of the human population. Highest dairy consumption in the world – Scandinavia, highest incidence of osteoporosis in the world – Scandinavia (the opposite of what dairy propaganda claims). There is plenty of calcium in plant food (opposite to the propaganda). Not needed in the human diet, according to health depts., UN, WHO etc etc. Just some of the reasons the world is rapidly moving away from dairy.
And the animals live miserable lives, made pregnant over and over for a few years till the milk output drops then slaughter, there goes the rest of their 13-15 years of life. Cow milk implicated in many diseases, time to ditch it. notmilk.com, nutritionfacts.org, cowspiracy.com