Arts and Media
Blandification™ and the state of modern branding
You’re a multimillion-dollar business with a loyal following and you’ve just paid a top-tier agency to rebrand your business. The ‘jou…
Social media entertainment could be the future of the screen industry — so let’s not strangle it with regulation
By Stuart Cunningham, Queensland University of Technology
Until 2010, the pathway to success in the screen industry depended on convincin…
Dymocks launches new education venture Potentia: Why the bookseller is making it “as difficult as possible” for new market entrants
After nearly 150 years in the bookselling business, Australian institution Dymocks is branching out into new areas with the launch of a new …
Facebook Watch: The latest video service to enter the already crowded Australian market
By Marc C-Scott, Victoria University
Facebook’s global launch of its Watch video service fragments an already crowded market of video-o…
Naomi Simson: An advertiser’s perspective on the ACCC’s digital platform review
Monopolies, duopolies, oligopolies are all words that mean the customer is unlikely to be receiving optimal value. These are words that we a…
The business of blockbuster movie franchises: Will the superhero films ever end?
By Colin Yeo, University of Western Australia
The latest remake of The Mummy has hit the big screen in Australia. Dating back to the 193…
