good edi founders Aniyo Rahebi and Catherine Hutchins

Aniyo Rahebi and Catherine Hutchins, co-founders, Good-Edi. Source: Supplied

Inspiration
Marina Roussel

How edible coffee cup startup Good Edi found success despite launching in a pandemic

Authors
Marina Roussel
Hospitality, Startups
7 minute Read

Aniyo Rahebi and Catherine Hutchins are friends with a professional background in food packaging and processing who wanted to make a bigger impact. 

Coffee-loving Australians send an estimated one billion single use cups to landfill every year and this fact weighed heavily on the young Melbourne-based duo. They thought the idea behind biodegradable and compostable coffee cups was admirable, but knew the infrastructure for them to be effective as a sustainable, environmentally friendly option didn’t truly exist (yet). 

So they came up with the ultimate disposal method — edible cups.

Fast forward through crowdfunding, business mentoring and product development and they’re riding high with their business Good Edi. Clever partnerships forged with cafes and the corporate sector now have the startup rolling out its cups in Australia’s biggest capitals of coffee culture — Melbourne and Sydney.

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