How edible coffee cup startup Good Edi found success despite launching in a pandemic
Aniyo Rahebi and Catherine Hutchins are friends with a professional background in food packaging and processing who wanted to make a bigger impact.
Coffee-loving Australians send an estimated one billion single use cups to landfill every year and this fact weighed heavily on the young Melbourne-based duo. They thought the idea behind biodegradable and compostable coffee cups was admirable, but knew the infrastructure for them to be effective as a sustainable, environmentally friendly option didn’t truly exist (yet).
So they came up with the ultimate disposal method — edible cups.