Millenials baffled but boomers rejoice as the Pollywaffle makes a comeback


Pollywaffle, a sugary treat few millennials have ever heard of, is returning to the shelves of Australian supermarkets.

The chocolate bar will be revived by Robern Menz, a South Australian company known for bringing the Violet Crumble back to Australia last year.

Invented in 1947, the Pollywaffle shares a birthday with the world’s first instant camera, another innovation millennials are unlikely to recognise in its original form.

It was produced by a chocolate company in Melbourne until the late-1980s when Nestle took over, before the product was discontinued in 2009.

For those playing at home, 2009 (now a decade ago), was also the year the foldable speaker was invented. Oh, how far we’ve come.

Robern Menz chief executive Phil Sims is working on a plan to recreate the Pollywaffle but concedes many younger Australians probably have never heard of it.

“There are kids and even young adults out there who don’t really know what a Pollywaffle is and haven’t tasted it before,” Sims said in a statement.

There are those dedicated to bringing back the chocolate bar though, with pages on the Gen X social-media platform of choice, Facebook, campaigning for the revival.

One such page, “Bring back the Pollywaffle”, has 56,059 likes and has been flooded by supporters in recent days.

The page has emerged as a gathering point for those wanting the treat to return and administrator Nerida has even been in contact with Robern Menz.

Nerida explains she is actually an aspiring business owner and originally started the page as a way to learn more about Facebook as a marketing platform.

“I wanted a fun topic, and one day I had a craving for the Pollywaffle,” she tells SmartCompany.

Its success was a surprise to her as much as anyone else, but not one to let an opportunity pass by, she’s taken to spruiking her Airbnb listing in Mitcham Victoria on the page.

“The only value I’ve got has been a few free Pollywaffles, so I wanted to get something for all the work,” she explains.

Nerida gives anyone who stays at their property a free Pollywaffle. What a deal.

Keith Urban was enthused about the return.

Others had no idea what a Pollywaffle is.

Speaking on the apparent generational divide the return has kicked up, Nerida says she understands why millennials don’t get it.

“It’s just very hard for millennials to understand the nostalgia.”

NOW READ: Airbnb executive Chip Conley on how baby boomers in tech companies and startups can avoid “years of irrelevance”

NOW READ: Airbnb for dresses: How Aussie startup Designerex is letting millennials rent out their cool wardrobes


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SS Express
SS Express
2 years ago

“A sugary treat few millennials have ever heard of”? Millennials (aka Generation Y) were born around the 80s and 90s – I’d say most adults in their 20s and 30s have heard of a product that was discontinued only 10 years ago. If you mean children, say children.

James Deaner
James Deaner
2 years ago
Reply to  SS Express

children… millennial adults ,im sure your referring to the ones who fill the radiators with engine oil, have never used and cant start a bbq or lawnmower …i think there called entitled generation ,even in there 20-30s they are detached from responsibility and accountability enmasse

Janette Parr
Janette Parr
2 years ago

They might ‘enjoy’ them, or ‘rejoice’ to hear the news, but “boomers rejoyce”? Or did I miss a pun somewhere?
And if you must use the word “millennials” then give it the double-n it deserves.

2 years ago
Reply to  Janette Parr

Apologies Janette! Seems like we had a bit of a Friday brain fart. Typo has been fixed 🙂 – the SmartCompany team.

Janette Parr
Janette Parr
2 years ago
Reply to  privatemedia

Excellent 🙂