Consumers have different in-store expectations. Source: Unsplash/jordannix
The COVID-19 pandemic has had both short- and long-term impacts on Australia’s retail environment.
Current lockdowns and delayed vaccine rollouts pose an immediate risk to the retail landscape. Yet it’s the longer-term impacts — particularly as they relate to consumer shopping behaviour — that indicate both challenges and opportunities for Australian retail.
Our recent research in partnership with Snap (the parent company of Snapchat) looked at over 20,000 shoppers globally, including 1,500 Australians. It revealed Australia’s unique retail position, along with four key insights that help shine a light on the future of Australian retail and how Australian SMEs can prepare for them.
Here’s a summary of what we learnt below:
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