Metcash eyes massive Chinese market with deal

About Life

Grocery operator Metcash has teamed up with Chinese retail heavyweight to launch a Fresh Pantry e-commerce concept store in the Chinese market.

JD has advised via its corporate blog that JD Worldwide shoppers can now shop at Metcash’s Fresh Pantry, with the online store focusing on categories including food, household, baby and maternal, wine and healthcare.

Chinese consumers will have access to Australian and New Zealand products, with brands such as Vasse Virgin and Australian Diaries becoming available in the Chinese market for the first time.

Fresh Pantry currently has two physical grocery stores in Australia, with another 10 scheduled to open later this year.

“We are very excited to be joining, China’s largest retailer,” Will Zhao, Metcash head of China operations, commented.

“With a physical store based in the CBD of Melbourne, the store on JD Worldwide will look to become the preeminent platform for Australian and New Zealand products and deliver an authentic Fresh Pantry shopping experience to consumers in China.”

Winston Cheng, president of international, pointed to an increasing Chinese consumer demand for Australian products.

“As Chinese online shoppers grow ever more sophisticated and discerning, they are gravitating to high-quality Australian food and healthcare brands,” Cheng commented.

“I am confident that Fresh Pantry, with its focus on quality and selection, is an excellent fit for our platform.”

NOW READ: Forget Amazon, here are four Chinese e-commerce businesses with their eyes on Australia


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.