Monday Distillery

Samantha Manning, Monday Distillery. Source: supplied.

Paul Brescia

How the two-person team at Monday Distillery sold half a million alcohol-free drinks in under two years

Paul Brescia
7 minute Read

Alcohol-free beverage manufacturer Monday Distillery experienced supercharged growth over 2020, as its sugar-free gin and tonics and whiskies carved out a space in a booming market. 

The brand, which features an old-world, classical design aesthetic, quadrupled its revenue last year through a combination of digital and traditional marketing strategies, and being stocked by major retailers, including Endeavour Group’s Dan Murphy’s.

This year, founder Samantha Manning along with her husband and business partner Haydn Farley are forecasting to grow the business by a factor of five. In the last 12 months they’ve sold half a million bottles of their ready-to-drink (RTD) varieties, and they’re set to produce a (conservative) 1 million more over the next 12 months.

Revenue for the 2020 financial year sat at $200,000, and the company expects that figure to be finalised at $1.2 million for the 2021 financial year.

SmartCompany Plus recently sat down with Manning and Farley to find out how they grew the brand so quickly, and how they kept up with demand.

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