“We couldn’t care less”: Fed up business owner charges social media influencers double

social media influencer

Has a social media influencer ever rocked up at your business and asked for a free ride in exchange for an Instagram post?

You aren’t the only one. The growing community of social media celebrities love a bit of quid pro quo, but business owners on tight margins aren’t as enthused by the idea.

Fed up with influencers asking for free soft serve, American ice cream truck owner Joe Nicchi has taken matters into his own hands.

Ironically, in an Instagram post which has since gone viral, Nicchi posted a sign informing internet aficionados they’ll have to pay double.

“We couldn’t care less about how many followers you have,” the company said on Instagram.

“We’re super embarrassed for you when you tell us.”

Nicchi was getting weekly requests for freebies before he made the post, a frustrating reality for anyone trying to make a go of it in Hollywood.

The cones go for $4 usually, but anyone who rocks up asking for a freebie in exchange for exposure will be slogged with an $8 charge.

Originally a customer spotted the sign and posted it to Reddit, but Nicchi has since launched his own social media campaign under the tag #influencersaregross.

“We truly don’t care if you’re an Influencer, or how many followers you have,” Nicchi said.

“We will never give you free ice cream in exchange for a post on your social media page. It’s literally a $4 item…well now it’s $8 for you.”

Good idea? Bad? Let us know what you think about dealing with influencers. [email protected]

NOW READ: From $20,000 to $12 million in one year: How Instagram influencers helped this business explode

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Ian Whitworth
2 years ago

Good idea and all the better coming from a Charles Manson lookalike

2 years ago

If he really got that many requests, and only has to give a free ice cream to get social reach, he is insane for alienating influencers – ironically, he is trying to achieve the same thing, in a roundabout way, through viral content. However, I fear his virality will long be forgotten whilst influencers will have not…

2 years ago
Reply to  aaron

Social reach…..

2 years ago

bravo Nicchi. finally someone who has the guts to call out the social media ‘influencer’ leeches for what they really are – bludgers.

John Hutchinson
John Hutchinson
2 years ago

No (Soup) Ice Cream for you. Banned, 1 Year.