Thank you for such a fantastic article! The timing of your piece could not have been better.
I have just started a business and with my patent pending product almost at our shores and am in the initial design stage for my website. My designer has asked me for specifics of what I want to say on my site. I have been looking at many sites trying to work out what works and what doesn’t. I have a rough idea however now with your article I can be more comfortable knowing how to best plan.
Your piece is invaluable.