Is your web tail wagging your marketing dog?

That’s a mighty Amen from me.

Interestingly, many (especially smaller) business people refuse to consider the big picture. When I call a strategy into question because it is flawed, I generally only get blank looks or anger in return: “Who are you to know anything? You are just here to do what we tell you.”

I, of course, wonder why we are sitting in a strategy session in the first place if not to look at the driver issues.

Anyway…

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments