Mall concept works for lanes

Hi Kevin,

My business is in the midst of opening a single brand boutique retail store in Melbourne’s CBD laneway area.

We are not a mall brand but the rules of engagement for ‘more appetizing shopper environments that draw shoppers in’ apply to strip shopping as well.

You’ve enticed me to pick up a copy Underhill’s latest offering. Why We Buy… is a must read for any brand manager or retailer, and still relevant a decade on.

The Peugeot Blue Box concept sounds interesting.

Thanks for the post.


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