Monday, May 11, 2009/
How important is marketing? If you want the CEO to listen then you need to say what he wants to hear. The CEO wants to know that you’ve done your homework and can speak in terms of ROI. If you’ve developed some predictive marketing mix models then take the time to explain your findings. Also, realise that there are more ways than keyword stuffing to gain positioning. Some sites go too far with the keywords and it cheapens the company’s image.