So sorry to hear about your bad experience with the PR agency – I guess this doesn’t help much, but I would like to apologise on behalf of the PR profession – most of us are absolutely professional, and are horrified when lazy PRs drag our reputation down.
In addition to Aunty B’s advice that you approach a different journalist (perhaps the one at the competitor newspaper, this time anticipating that the PR hasn’t done a good job), can I suggest that it’s important you go back to the original journalist, he or she of the unrepeatable swear words? For two reasons: firstly, it’s not in your best interests to have a journo out there who thinks badly of your company (especially due to a slack PR). Secondly, the journo has done you a big favour by telling you why your story didn’t run – and saving you from throwing good money after bad to the PR company.
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Suggest you put together an email that starts with some humour about the stuff up, then moves onto something that you’re confident is valuable – ideally, other news or a case study – or failing that, perhaps you’ve new insights into topics the journo writes about?
At the end of the day, you’ve now got a relationship with the journalist. It’s currently a bad relationship: but it is possible, and perhaps even important, to turn it into a good one.