Thanks for your comments, although the accusation of misleading people is a bit harsh and you may want to reconsider personal attacks like that in future posts you make on websites.
You’ll find no disagreement with me on your observations, what a organisation does on or offline needs to be in line with their corporate values as well as their marketing messages.
I’m sure you’ll agree with me that tools such as Twitter represent a fantastic opportunity for entrepreneurs and Dell’s example shows how a well thought out strategy can work.
My line about “costing them nothing” is about the cost of Dell’s Twitter account itself. That is quite clear in the article.
Misquoting me and then accusing me of misleading readers is particularly unfortunate and it would be a good idea to take a deep breath before hitting the “Add Comment” button in the future.
I look forward to reading more of your valuable comments in future, but please refrain from unnecessary personal attacks.
You can help us (and help yourself)
Small and medium businesses and startups have never needed credible, independent journalism and information more than now.
That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.
Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.
Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.