Thanks for your comments, although the accusation of misleading people is a bit harsh and you may want to reconsider personal attacks like that in future posts you make on websites.
You’ll find no disagreement with me on your observations, what a organisation does on or offline needs to be in line with their corporate values as well as their marketing messages.
I’m sure you’ll agree with me that tools such as Twitter represent a fantastic opportunity for entrepreneurs and Dell’s example shows how a well thought out strategy can work.
My line about “costing them nothing” is about the cost of Dell’s Twitter account itself. That is quite clear in the article.
Misquoting me and then accusing me of misleading readers is particularly unfortunate and it would be a good idea to take a deep breath before hitting the “Add Comment” button in the future.
I look forward to reading more of your valuable comments in future, but please refrain from unnecessary personal attacks.