The social web: A fad? Or fulfilling a fundamental human need?

The requirement to interact with a greater network of prospects and suppliers allows me to find niche opportunities in the market for my clients and vendors.

Social networking is an essential tool for me to be able to identify and assist my clients in partnering with each other to be able to provide complete solutions, keep up-to-date with industry trends and find out about events that are relevant to my industry.

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