Where does your business sit on the sustainability scale?
Tuesday, August 4, 2009/
Good article Michel. I would comment though that when we use this definition of ‘sustainability’, we shouldn’t necessarily accept it as a virtue. Business can and do run as finite length projects. There is nothing wrong with entering a market, making a killing at the peak and then shutting down.
Gearing towards short-term returns can be the right strategy.
Just a thought.
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