Your website’s hidden treasure
Wednesday, July 29, 2009/
I really appreciate what you’re saying. Tradies and consultants are lone business operators. They don’t have much time for websites; some don’t even know what SEO is let alone how much they need to have it right.
Then there are others who have half the picture… they implement eNewsletters, but they don’t really look at if they are being opened, they don’t put time into writing a good headline, and they are not differentiating themselves with personalised information.
One thing I haven’t seen much of is the real video salesperson popping up on the main page (green-screened) talking to you with hand gestures and all (Netregistry has one). Imagine one salesperson filmed once and duplicated thousands of times for all new prospects – isn’t that worth the trouble?
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
The 10 most unemployable job titles on LinkedIn Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief