16 The Story of Telling

Topic

Marketing

Website

http://thestoryoftelling.com/

Branding expert Bernadette Giwa continues to give businesses insights into the power of storytelling through her blog, The Story of Telling.

Her advice centres on how to ensure your brand story is clear and effective at getting to the consumer on an individual level. The structure of messages is important, says Giwa, but there are some messages that probably shouldn’t be broadcast. 

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