23 Luc Pettett


Luc Pettett launched the first iteration of Punters.com.au back in 2008.

Back then, it was a simple horse racing blog but today, Punters employees 19 staff in its Melbourne office and turns over around $5.7 million – up from $4.2 million last year.

Pettett told SmartCompany something young entrepreneurs often overlook is the numbers.

Get the numbers right, he says, and you won’t have your business fall out from underneath you.

“If you’re starting a business from scratch, make sure your fixed costs are as low as you can get them,” Pettett says.

“Unless you have full confidence and you’ve done it before, that’s something to be mindful of. Beyond that, find good people that believe in your vision and have similar values.”