20 Nick Grinberg and John Vlasakakis

GMG Search Engine Optimisation
Both 29

Nick Grinberg and John Vlasakasis are pioneering data-driven accountability with GMG Search Engine Optimisation.

After developing trademarked methodology “Data Driven Quantification”, the duo are helping businesses better understand and assess whether their media spend is returning business outcomes.

“We are the media spend accountability angel,” Grinberg says.

“If you buy media from an online store you want to see that it converts to sales.”

With this offering, Vlasakasis says GMG is entering its most exciting year yet, doubling its growth rate, moving into a new office and boosting the core team with yet another key hire for the senior team.

The entrepreneurial duo is also securing some major accounts.

“We’re on the cusp of closing one of the big four banks as a client,” says Vlasakasis.

Grinberg and Vlasakasis came into this together and say one of their proudest achievements is the team they’ve built and the synergy they have with each other as co-founders.

“We both chipped in $1000 to start the company,” says Vlasakasis.

“Together, we’ve grown it into an organisation turning over about $10 million that has been built on employee trust.”

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