15 Sarah Timmerman

Company
Beginning Boutique
Age
29


Though Sarah Timmerman began her business against the turbulent backdrop of the Global Financial Crisis, she has grown Beginning Boutique into a seven-figure business based in Brisbane with operations in Indonesia and China.

“Our biggest plan this year is really ramping up our ability to create our own products [and] produce our own designs,” Timmerman tells SmartCompany.

By the end of this year, Timmerman wants to Beginning Boutique originals to make up 60% of the online fashion retailer’s stock.

Now, generating more than $4.5 million in sales with 16 full-time staff and 13 casuals, Timmerman says it is essential for all entrepreneurs to understand their financials.

“Always underestimate what your revenue is going to be,” she says.

“If you’re truly bootstrapping have a strong understanding of what you can achieve over a certain time.”

“When you’re passionate about something you think everyone’s going to be passionate about it but you have to be in a position where you can fund it to run it how you want to run it.”

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