18 Talia Sasson

Bridesmaids Only

Talia Sasson started her retail business Bridesmaids Only with her mother back in 2010. Today, the business services more than 1000 weddings each year.

This year, Sasson is focusing heavily on e-commerce – with the aim of using her site to expand across Australia.

The business is also trialling a borrowing system where several bridesmaids can try on the one dress before the wedding party makes a final decision.

“We can’t get left behind, we have to move with the times,” Sasson says.

As for her advice for budding entrepreneurs, Sasson says it’s all about surrounding yourself with great people.

“Have really good quality staff,” she says.

“Also, keep trying. Don’t get disheartened by any bumps that come up in the road. All those things lead to better things, and you learn from your mistakes.”

“Every time I make a mistake, I do better the next time around. I call them ‘school fees’,” she adds.

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