20 GMG Digital
John Vlasakakis (31), Nick Grinberg (32)
- HEad Office
Advertising, Arts and Media
Launched in 2010 when founders John Vlasakakis and Nick Grinberg were just 23 and 24 respectively, GMG Digital set out to provide performance driven SEO services.
Two years on, clients were requesting more services, and the business grew into a full digital marketing agency that is now turning over $8.77 million in revenue each year.
With revenue growth of 146% over the past 12 months, GMG Digital takes 21st place on the Smart50 list.
The main challenge these founders came up against in the early days was “some obstacles in trust” because of their youth.
The founders overcame these struggles by providing a low barrier of entry for clients, and delivering a good performance to impress them, and hang on to them.
“We now have clients who have been with us since day one, for over eight years,” Vlasakakis says.
More recently, the founders have had trouble retaining staff. However, they are managing this by trying to provide a clear roadmap of career development for individual staff members, and through “company-wide recognition of each staff member across weekly staff meetings”.
If Vlasakakis has any advice for other founders, it’s to “execute quick and don’t overthink”.
However, he has a warning for competitors that aren’t providing good services for their clients.
“Clients are more savvy with digital and understand more,” he says. “The days of the cowboys are up.”
Feel the churn: How to bounce back after losing staff and clients Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder