Edge of the Web
Erin Sparks, Tom Brodbeck, Douglas Karr
Does the term SEO confuse you? Does SEM baffle you? This US-based Search Engine Optimisation (SEO) podcast will help you out, providing all you need to know about the world of internet marketing.
With a mixture of interviews, tips, and news, the three hosts of Edge of the Web cover a range of topics interesting to businesses looking to start out or build upon their online marketing tactics.
While some episodes may seem full of complicated jargon, the podcast does well mixing advanced and beginner focused content.
SmartCompany’s pick: Google Analytics is a service any business with a website can access, but do you really know how to use it? In episode 172, the hosts discuss Google Analytics 101, along with some helpful tips on outsourcing your site’s content.
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn Sue Parker DARE Group founder
Bin juice bingers: How to avoid the sinister clutches of the procurement department and its cold benchmarking Ian Whitworth Scene Change co-founder
Locked and uploaded: How to take bricks-and-mortar stores digital with video Michael Langdon Levity director
Why retailers have no idea about the future Dean Salakas The Party People chief
There's only one way to attract and retain millennial talent — but it'll cost you a few bricks Lauren Lowe Future Fitouts co-founder
Advice for going green, from one chief executive to another James Chin Moody Sendle co-founder