Edge of the Web
Erin Sparks, Tom Brodbeck, Douglas Karr
Does the term SEO confuse you? Does SEM baffle you? This US-based Search Engine Optimisation (SEO) podcast will help you out, providing all you need to know about the world of internet marketing.
With a mixture of interviews, tips, and news, the three hosts of Edge of the Web cover a range of topics interesting to businesses looking to start out or build upon their online marketing tactics.
While some episodes may seem full of complicated jargon, the podcast does well mixing advanced and beginner focused content.
SmartCompany’s pick: Google Analytics is a service any business with a website can access, but do you really know how to use it? In episode 172, the hosts discuss Google Analytics 101, along with some helpful tips on outsourcing your site’s content.