Edge of the Web
Erin Sparks, Tom Brodbeck, Douglas Karr
Does the term SEO confuse you? Does SEM baffle you? This US-based Search Engine Optimisation (SEO) podcast will help you out, providing all you need to know about the world of internet marketing.
With a mixture of interviews, tips, and news, the three hosts of Edge of the Web cover a range of topics interesting to businesses looking to start out or build upon their online marketing tactics.
While some episodes may seem full of complicated jargon, the podcast does well mixing advanced and beginner focused content.
SmartCompany’s pick: Google Analytics is a service any business with a website can access, but do you really know how to use it? In episode 172, the hosts discuss Google Analytics 101, along with some helpful tips on outsourcing your site’s content.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder