Edge of the Web
Erin Sparks, Tom Brodbeck, Douglas Karr
Does the term SEO confuse you? Does SEM baffle you? This US-based Search Engine Optimisation (SEO) podcast will help you out, providing all you need to know about the world of internet marketing.
With a mixture of interviews, tips, and news, the three hosts of Edge of the Web cover a range of topics interesting to businesses looking to start out or build upon their online marketing tactics.
While some episodes may seem full of complicated jargon, the podcast does well mixing advanced and beginner focused content.
SmartCompany’s pick: Google Analytics is a service any business with a website can access, but do you really know how to use it? In episode 172, the hosts discuss Google Analytics 101, along with some helpful tips on outsourcing your site’s content.
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Social media isn't about numbers, it's about connection Carlii Lyon Carlii Lyon PR founder
"My early decisions were rooted in fear": How good hires can set small business owners free Nancy Youssef Classic Finance founder
"No staff turnover": Business success hinges on a thriving company culture David Fazio Mate co-founder
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
In the age of online shopping, it's retail staff that make or break businesses Cal Doggett Properties & Pathways director