Social Media for Small Business
Suzi Dafnis and Cat Matson
The Social Media for Small Business podcast is also part of the HerBusiness network. In this series Suzi Dafnis and Cat Matson, chief digital officer for the City of Brisbane, talk to social media experts to break down the specifics of good strategy.
These discussions lift the curtain on the world of social marketing professionals, with the hosts asking advisors about their roles and the advice they give to individual clients. Dafnis and Matson also compile a wrap-up of social media news, including reviewing announcements about changes to platforms.
SmartCompany’s pick: Tara Kingi, The Exposure Co. A chat with the co-founder of one of Australia’s influencer marketing firms—a consultancy that connects brands with social media influencers.
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn Sue Parker DARE Group founder
Bin juice bingers: How to avoid the sinister clutches of the procurement department and its cold benchmarking Ian Whitworth Scene Change co-founder
Locked and uploaded: How to take bricks-and-mortar stores digital with video Michael Langdon Levity director
Why retailers have no idea about the future Dean Salakas The Party People chief
There's only one way to attract and retain millennial talent — but it'll cost you a few bricks Lauren Lowe Future Fitouts co-founder
Advice for going green, from one chief executive to another James Chin Moody Sendle co-founder