Social Media for Small Business
Suzi Dafnis and Cat Matson
The Social Media for Small Business podcast is also part of the HerBusiness network. In this series Suzi Dafnis and Cat Matson, chief digital officer for the City of Brisbane, talk to social media experts to break down the specifics of good strategy.
These discussions lift the curtain on the world of social marketing professionals, with the hosts asking advisors about their roles and the advice they give to individual clients. Dafnis and Matson also compile a wrap-up of social media news, including reviewing announcements about changes to platforms.
SmartCompany’s pick: Tara Kingi, The Exposure Co. A chat with the co-founder of one of Australia’s influencer marketing firms—a consultancy that connects brands with social media influencers.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Pet-food lickers and changing-room strippers: Why you’ll never sell to people you don’t understand Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder