Top Business Thinkers 2018

9 Bec Brideson


Advertising and branding, gender


Read Bec’s views on LinkedIn.

Bec Brideson is a gender intelligence consultant and branding expert who is at the forefront of discussions about gender and representation in advertising in Australia. 

Her consultancy works with businesses to think about their brand position, who it speaks to and how it may be representing gender through this process. With this focus, Brideson’s articles and LinkedIn commentary engages with current advertising campaigns, as well as the overall state of Australian business.

From gender representation on company boards to the implication of introducing “Doritos for women”, Brideson an informed and valuable voice in discussions about where brands are falling short on representing people equally.


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