9 Bec Brideson
Advertising and branding, gender
Read Bec’s views on LinkedIn.
Bec Brideson is a gender intelligence consultant and branding expert who is at the forefront of discussions about gender and representation in advertising in Australia.
Her consultancy works with businesses to think about their brand position, who it speaks to and how it may be representing gender through this process. With this focus, Brideson’s articles and LinkedIn commentary engages with current advertising campaigns, as well as the overall state of Australian business.
From gender representation on company boards to the implication of introducing “Doritos for women”, Brideson an informed and valuable voice in discussions about where brands are falling short on representing people equally.
Lunchtime singing and awards for failure: The best perks from Australia's most innovative companies Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Why you should stand up for your staff (and buy a Porsche 918 Spyder) Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder