Big Red Group


$70 million

Two million readers follow Simson’s thoughts on LinkedIn, and through both social media platforms and her entrepreneurial projects, she advocates for positive and problem solving in order to build better businesses.

Alongside RedBalloon and employee rewards program Redii, Simson has also generated a significant following through LinkedIn, as well as both advising entrepreneurs and investing in their ideas in her role on Shark Tank Australia.

Always on the lookout for a pitch that draws investors into the entrepreneur’s “world”, last year Simson’s Shark Tank investments included buying a 40% stake in small pallet company Mini Pallets with fellow investor Andrew Banks.

She has plenty on her plate these days, but Simson says there’s nothing wrong with starting off small: earlier this year, she told SmartCompany her first ever sale through RedBalloon saw her generate a $9 commission.

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