28 Sue Ismiel
Nad’s Hair Removal
“While the competition is fierce, it’s actually healthy, and it keeps every one of us on our toes. While it’s heartbreaking to see your product copied, it’s rewarding to know you’re ahead of the game,” Sue Ismiel told SmartCompany in May last year.
With a global hair removal brand Nad’s, which started from formulas made in her kitchen in 1991, Ismeil knows a thing or two about international competition, saying she’s even had to “flex her muscles” on the world stage every now and then, just to survive.
The company was launched off the back of Ismiel’s own formulas and is now a family operation with big goals for the future.
With $42 million in annual revenue, and a plan for reaching $50 to $100 million in the next three to five years, Ismiel isn’t putting the brakes on her business’ growth, and with her three daughters Nadine, Natalie and Naomi on board, she says the vision is big.
The art of business drinking: How to make deals, networks and friends Ian Whitworth Scene Change co-founder
Bridging the gap: Why regular customer surveys are key to good business Sonia Majkic 3 Phase Marketing co-founder
Forget the side hustle: Five benefits of practising your profession outside office hours Michael Tiyce Tiyce & Lawyers principal
How we created an engaging online course with a 91% completion rate Emma Green Your CEO Mentor co-founder
Five things to consider before you launch a family business Monique Bolland Nuzest co-founder
Why Australian businesses are the new owned media moguls Jonathan Hopkins Marketing