Marketing
Tell me about it: 91% of consumers value ‘honest communication’ so salespeople must prioritise storytelling
We all grew up hearing and sharing stories through childhood and adulthood — they help us learn, develop and, above all, they entertain an…
Stuck in the middle: How SMEs can avoid broadcast media pitfalls
For the longest time, I worked for global e-commerce giants Expedia and eBay. Both wielded many millions in advertising budgets, the majorit…
The un-social network: Is it time for your business to pin its hopes on Pinterest?
Social media platform Pinterest is less about connecting with people than it is about sharing visual ideas. It’s growing fast, and the reaso…
Captivating and persuasive: The customer reviews most likely to influence purchasing decisions
By Tom van Laer, City, University of London
Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see or…
Relevance and dependability: Five key ingredients to a successful brand in today’s world of experiences
If you’re a 1980s child that grew up in North America as I did, you’ll likely count Sears and J.C. Penney as household names. You probab…
Seven things you need to know to master the craft of selling
We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions.
Sellin…
Five word-of-mouth marketing strategies to boost your business
People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful. H…
How to make digital part of your brand’s DNA instead of a bolt-on
Traditional advertising agencies are snapping up small digital agencies at a rate of knots with a vision to produce a more complete, current…
Google+ to shutdown after up to 500,000 accounts were compromised in a data leak
Google has decided to shut down the consumer side of its social media platform Google+ after finding a glitch in its system that has leaked …
A “reincarnation of an ancient evil”: How consumers see a profit motive as inherently immoral
By Laurence Ashworth, Queen’s University, Ontario
Justin Welby, the archbishop of Canterbury, made headlines in the UK recently for his s…
