What to do when Facebook comes for you: Four quick tips to strengthen your content Content Marketing Robert Hoge 3 March 2021 Here are four quick ideas to help you strengthen and diversify how your content is delivered in case Facebook (or anyone else) comes for you one day.
Catching feelings: Why SMEs should respond to negative online reviews Marketing Stephan Ludwig 2 March 2021 Though businesses are strongly advised to respond to negative online reviews, most of them don’t know how to.
Small business ombudsman calls for a mandatory digital marketing code amid a spike in complaints from SMEs Marketing Lois Maskiell 1 March 2021 Small business ombudsman Kate Carnell is calling for tougher regulations for the digital marketing industry, following a rise in complaints from SMEs.
How one of Australia’s fastest growing brands used Instagram to reach international success Plus exclusive The Right Stuff Social Media We examine how Anna Ross of Kester Black has harnessed Instagram to grow a global audience, unpacking her influencer, content and campaign strategies.
LinkedIn users in a frenzy over “genius” business card design Entrepreneurs Stephanie Palmer-Derrien 26 February 2021 A LinkedIn post is going gangbusters, as entrepreneurs, marketing experts and designers debate the design of one “genius” business card.
How to slash your cost per lead on Google Ads Plus exclusive Fast Tools Advertising Is your dollar working as hard as it can be on Google Ads? With these tweaks, you can improve your results to generate more leads with the same budget.
How one business got its Facebook page restored, and why its owner is rethinking her social media strategy Marketing Lois Maskiell 25 February 2021 Businesses caught in Facebook’s news ban are rethinking their digital strategies, after media bargaining code negotiations come to a close.
Tweaks to the news media bargaining code are a win for Facebook, Google and the government. But what was lost along the way? Advertising Rob Nicholls 25 February 2021 After almost a year of heated discussion about the news media bargaining code, there will shortly be a new law of the land.
ACCC boss Rod Sims says extra scrutiny of the travel sector to continue in 2021 Advertising Lois Maskiell 24 February 2021 The consumer watchdog has revealed its priorities for the year with dodgy sales practices in the travel sector set to be scrutinised.
Facebook’s news ban may be over, but opportunities for startups remain Analysis Stephanie Palmer-Derrien 24 February 2021 Facebook has agreed to reinstate sharing of news posts in Australia. But news startups are already seeing their subscriber numbers grow.