Marketing
Snake oil salespeople: Be sceptical of business coaches who promise you the world
Entrepreneurialism has given us many things of value: lightbulbs, cars and space travel, to name just a few.
However, there is a dark si…
Spilling the beans: Why inviting someone to ‘grab a coffee’ is disingenuous and unnecessary
Easter is a great time for caffeine and chocolate egg indulgences. But I am compelled to drop a hefty egg of recalibration on an epidemic ca…
The 10 most unemployable job titles on LinkedIn
They say the Inuit* peoples have 50 words for snow.**
So too it is said LinkedIn has more than a thousand words for the unemployable. But…
Social media mishaps: Why businesses should think twice before cracking jokes online
Making someone laugh through a social media post can leave a lasting impression, which is why many businesses try to use humour on their soc…
Better than SEO: Why this small-business owner spent his marketing budget on a private jet
You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices because e…
Free food or intellectual stimulation? We are missing the point of business events
Having attended, hosted and organised events of all shapes and sizes, I think there is one unifying problem undermining every bad event: a l…
“Ten times the traffic”: How this retailer grew sales 500% by using an overlooked social media network
An Aussie online fashion retailer has seen its revenue grow more than 500% in three years, thanks in part to a social media network which is…
Need customers fast? Two secret-weapon tactics for getting consistent referrals
This is a touchy subject for many business owners. The strategy of quite a few entrepreneurs is to focus on delivering excellent service or …
Experience beats data: Why you should listen to front-line salespeople
Hello, marketers. What do your front-line people think about your brand?
Brands won’t work unless the whole business is on board. And t…
Homenum revelio: Why you cannot trust who you cannot see
Albert Einstein famously said “imagination is more important than knowledge”. Indeed, imagination is a glorious attribute that in its p…
