Marketing
Ethical dilemma: GP booking startup HealthEngine found to be sharing user data with law firms
After recently been found to be sanitising user reviews of Australian GPs, doctor booking startup HealthEngine is in hot water once again…
We all want better sales performance, but what works best?
Most of us will agree that as sales leaders we want better and more consistent sales performance. The approaches on how to get there, howeve…
Easier to track but harder to trap: The challenge of influencing modern day customers
Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what d…
Naomi Simson on celebrity scams and fake news: Picking the facts from the phonies
There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers i…
Secrets from Google HQ
I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…
Struggling with your purpose statement? The words are not the problem
It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…
Australians to have access to another flash sale event as MyDeal launches Australia’s Night Online
Australian businesses and shoppers will soon have access to another online flash sale event akin to the wildly successful Click Frenzy as on…
Artificial intelligence will help us remember what marketing is all about
The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…
How “creepy” is your marketing? Nearly 40% of Aussie brands admit their advertising is too personalised
It could be time to rethink your businesses advertising and marketing efforts, after a report has revealed that over 70% of Australian consu…
Facebook slides as teens opt for Snapchat and YouTube
Adding to Facebook’s many woes of late, a new Pew Research Center survey has found teens have abandoned the social network for its bitter …
