Marketing

As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.

Have you called on your core values, and I mean literally looked to them for guidance, in deciding what to do in the face of coronavirus?

My advice to all business owners is to plan key messages around how you will continue to serve your customers and keep communication flowing.

Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?

Amaysim chief marketing officer Renee Garner shares what she's learnt from a career in law, tech, energy and now telecommunications.

Tentworld has launched its Scotty’s $750 Pandemic Couples Recovery Kit package, encouraging people to spend their stimulus cash, and head to the country.

Personal branding is made up of selfies, self-stories, filtered snapshots and self-proclaimed genius to highlight how great one is.

B2B companies effectively using digital channels in their sales and marketing efforts almost always establish a strong brand presence online.

While celebrities often leverage their profiles to create business brands, they live in the spotlight, where one slip is all it takes to make the news.

Australia’s small and medium businesses must immediately factor coronavirus into their communications strategy.