Marketing

Small and medium businesses are supporting their local sports clubs — be that netball, rugby, AFL or soccer — in earnest, COSBOA says.

President Trump's divisive comments have sparked a debate about politics and free speech, and Facebook employees don't feel they're on the right side.

In a world where big tech has infiltrated almost everything we do, could fighting for obscurity be more important than fighting for privacy?

TikTok parent ByteDance generated US$17 billion ($25 billion) in revenue in 2019, and $3 billion in net profit, eclipsing OG video platform YouTube.

As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.

Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.

When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.

Join SmartCompany's Steph Palmer-Derrien and Linktree co-founder Alex Zaccaria for an in-depth conversation about social media opportunities and trends.