Marketing
How to craft a perfectly worded email introduction that will open doors for your startup
Many people talk about the value of a warm introduction and how this can help founders rise above the background noise and capture the atten…
Fired for Facebook: Worker wins appeal after being sacked for negative post
A worker fired for publishing a negative (and private) post about her employer on Facebook has won an unfair dismissal bid after the Fair Wo…
Drawing the line between ‘wokewashing’ and corporate advocacy
By Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling i…
Satisfaction guarantees are all well and good — but can you actually follow through?
The sign on the counter said: ”If you’re not satisfied with your stay, let us know and we’ll make it right.”
I’m sure plenty of simi…
Your future customers: How to crack the gen Z code
For too long, marketers have centred their practices around appealing to a millennial market. Unfortunately, this has left the advertising c…
Even data noobs can reap the benefits of analytics: Here’s where to start
Data isn’t just for geeks. All around us, data analytics is drastically transforming marketing strategies, and it is essential for today…
How to outshine the millions of websites ranking poorly on Google
There’s no doubt the speed with which technology is advancing has many business owners feeling confused about exactly how they should mark…
To personalise or not to personalise? How to increase email engagement
Powerful email campaigns remain the bedrock of a digital strategy. But you’re facing stiff competition out there, with more than 293 billi…
Delegating the vision: Why your marketing officer should steer the ship
We’re increasingly transacting in a customer-first environment. So, if we’re serious about reaching more customers and growing our brand…
Why bigger isn’t always better when it comes to influencer marketing
It seems influencer marketing has been having a rough time of late. With influencer fraud, ‘fake followers’ and monetised marriage propo…
