Marketing
Marketing
How the Michelin brothers struck marketing gold
The Michelin Guide changed the game. To this day, chefs endure crushing stress and overwork to retain their Michelin star status.
Social Media
‘Gurus’, ‘ninjas’ and ‘thought leaders’: LinkedIn job titles get more mythical by the day
‘Mumpreneur’, ‘Amazon best-seller’ and ‘life coach’ are just some of the cliche titles that populate thousands of professional Linkedin profiles.
Marketing
Shopify launches email marketing tool after breaking up with Mailchimp
Shopify has entered the email marketing game — launching Shopify Email — in a move that could make life easier for small Australian e-commerce businesses.
Marketing, SEO
Google has updated its search algorithm: Say hello to BERT
Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.
Advertising
The five things you need to know before you advertise your business
In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.
Social Media, Startup Opinion
Facebook’s moderators are speaking up, but Zuckerberg allegedly thinks they’re being “overdramatic”
Reports of Facebook moderators’ appalling working conditions have been making headlines worldwide, with workers saying they are burning out.
Marketing
‘Sold out in 18 hours’: Why ethical chocolate brand Hey Tiger teamed up with an Insta-famous shiba inu
Hey Tiger and Insta-famous shiba inu Tofu Chan might seem like an unlikely pair, but the chocolate they created together is literally the stuff of dreams.
Social Media
Will hiding likes on Facebook make the platform more accessible to small business?
The MusicLab experiment tells us a lot about what Facebook hiding likes will mean for small business users, fake news and content quality.
Marketing
A leaf out of Adam Sandler’s book: How to tell your brand’s story
The hero’s journey is the perfect vehicle to explain your business journey and why you’re best placed to solve your customer's pain points.
Marketing
