Marketing

Want to be an authentic CEO? Don’t post a crying selfie on LinkedIn

Leadership

Alexandra Senter

15 August 2022

Last week we saw the backlash for a post from CEO Braden Wallake where he posted a raw Linkedin statement around layoffs, and then included a selfie — a selfie where he was crying.

Johnny Depp is back as the face of Dior. Is it a branding masterstroke or disaster?

Arts & Media

Emma Elsworthy

12 August 2022

Actor Johnny Depp has reportedly signed a seven-figure deal with international fashion company Dior just months after a high-profile defamation case heard abuse allegations from his ex-wife.

Want a successful influencer marketing strategy? Follow these three steps

Plus exclusive

Marketing

Branding

Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.

“Issues are very rarely truly resolved”: Adelaide Crows apology for 2018 training camp an example for businesses, crisis management expert says

Leadership

David Adams

10 August 2022

The latest apology from the Adelaide Crows can serve as an example for businesses facing high-profile scrutiny, according to crisis management expert Tony Jaques.

How brands can appeal to Gen Sober, as non-alcoholic options prove to be more than a fad

Branding

Kate Rourke

10 August 2022

Dry July may be over, but for many Aussies ditching the bottle is no longer a once-a-year pledge. 

Linktree sacks 17% of employees in latest round of tech layoffs

Information Technology

Emma Elsworthy

9 August 2022

The social media startup's founder has confirmed the layoffs, amounting to about 50 staff members out of a reported 300-strong workforce.

Four ways to better value your customers in the loyalty economy

Plus exclusive

Strategy

Sales

The true purpose of a business, Peter Drucker said, is to create and keep customers. Here's how you can do that in the loyalty economy.

How your business can get the most out of paid social media advertising

Opinion

Lynda Schenk

4 August 2022

Paid advertising is becoming an expected facet of marketing strategies, leaving your brand at risk of falling behind if you don’t jump on the bandwagon. 

How photo-sharing app BeReal is keeping it simple while social media rivals diversify

Apps

Genevieve Thorpe

3 August 2022

Garnering more than 2.93 million daily users in just two years, BeReal forgoes all the trims that you might have come to expect from a conventional social media app.

“Shell-shocked”: Australian AI marketing firm Metigy has entered administation, losing 75 employees

Human Resources

David Adams

2 August 2022

Staff at Australian tech startup Metigy say they are "shell-shocked" by the news of its administration, a move which has impacted 75 employees and appeared to take industry onlookers by surprise.