Marketing
Social Media
Will hiding likes on Facebook make the platform more accessible to small business?
The MusicLab experiment tells us a lot about what Facebook hiding likes will mean for small business users, fake news and content quality.
Marketing
A leaf out of Adam Sandler’s book: How to tell your brand’s story
The hero’s journey is the perfect vehicle to explain your business journey and why you’re best placed to solve your customer's pain points.
Marketing
If content is king, distribution must be queen
There are roughly a billion blogs out there, so there’s no point producing content (even brilliant content) if it’s not getting in front of people.
Sales
How a room full of advertising executives got their comeuppance — and how to avoid the same doom
So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.
Marketing
“Blatantly sexist”: Sportsbet pulls ad after breaching ethics code
Sportsbet engaged in sexist behaviour with its recent marketing campaign, the Ad Standards Board has determined in a recent ruling.
Sales
‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like
‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.
Advertising
Ads you remember for the right reasons are rare: This is what it takes to be memorable
Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
Social Media
“Adapt and quickly”: SMEs react as Facebook scraps likes count
Facebook on Friday announced its plans to hide likes and reactions, but businesses leveraging the platform for marketing shouldn’t panic, according to SMEs.
Social Media
Social media isn’t about numbers, it’s about connection
The question 'how do I get more followers on social media? is driven by the idea more followers equate to a more impressive personal brand.
Social Media
