Marketing
Own it: The 10 things you need to do to manage your personal brand
Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…
Rampant consumerism changed how we do business — here’s how we change the future
Is Consumerism past its use-by-date?
This is a very interesting, perplexing and vexing question which is now being discussed at all level…
McDonald’s customers revolt over “ridiculous” ban on paper loyalty cards
McDonald’s Australia has upset customers with the rollout of a new change to its loyalty card program which will see the fast-food company d…
ASIC shells out over $100,000 on ‘new’ logo — but we can barely see the difference
Australia’s company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commis…
Craft brewery in hot water over “humorous” binge-drinking meme
A Twitter meme has landed Geelong-based Southern Bay Brewery Co. in hot water with the industry regulator for alcohol advertising following …
Want to catch more customers? Here’s how to create a super sales funnel
If you’re selling things online then you’ve probably heard of the ‘sales funnel’. But what does that mean and how can you create offers …
Facebook turns 15: Is the platform still worth the time for small businesses?
In the past 15 years, a website which began as a ‘hot or not’ rating game for female Harvard students has become a $500 billion social-m…
Fancy some spare plums? Sales tips for everyday life situations
Whether we are a salesperson or not, there are times in our daily lives when knowing how to sell well turns often awkward situations into po…
Nike under pressure to recall “blasphemous” shoe with design resembling Arabic word for Allah
Global sportswear company Nike has found itself courting controversy for the second time in six months, with an online petition calling for …
Why a video news release needs to be part of your PR strategy
It’s been standard practice for years for movie studios to release highlights of films and interviews with stars to promote new films.
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