Marketing
“Clients don’t see a price”: How to avoid getting stuck in a price conversation
One of the most widely reported reasons for a sale to stall is the price. Salespeople often get stuck in a price conversation — which lead…
How smart brands are approaching collaboration
Collaboration is an essential activity for ambitious brands.
Partnering with another brand to leverage their followers and customers can …
Launching a new brand? Don’t forget this PR tool
One of the most important things you can do when promoting your new brand is u…
Australian retailers wasting over $11 billion a year on unnecessary product discounts: Report
A report from data and analytics company Nielsen has revealed local retailers’ approach of “relentlessly promoting products with no regard f…
How Spanish beer company Estrella Damm is using storytelling to take on rival Heineken
By Patrick Lonergan, Nottingham Trent University
The great film director Stanley Kubrick once wrote about the way in which the line betwe…
Naomi Simson: Five marketing rules I still live by
It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals ha…
The elements that are missing from your website (and how they’re costing you business)
The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust. Even wi…
E-commerce tips from online retail experts
A recent catch up with colleagues at the Online Retailer exhibition in Sydney …
The new LinkedIn feature that could spell the end of the business card
Do you still carry around business cards, ready to hand at to any willing takers at the next fabulous networking event you find yourself at?…
From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts
With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longe…
