Marketing
Social Media
‘Social for goodness’: Ninety small businesses join Rudie Nudie Designs founder’s Instagram auction for bushfire victims
More than 90 Australian small businesses joining forces this week highlights the power of Instagram to bring together like-minded people.
Finance, Sales
Westpac, NAB and selling deception: Why we cannot stand by and do nothing
Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.
Marketing
Four marketing mistakes that practically guarantee failure
For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure.
Social Media
Ahead in the pollies: LinkedIn reveals most-viewed Australian members
Politicians, academics and the odd small business owner have topped the list for the most-viewed Aussies on LinkedIn, with not a business coach in sight.
Social Media
Leaked transcript reveals Facebook’s game plan for escaping regulation
Facebook's plan for resisting regulation has become clear: become too big, too integrated and too influential to be broken up.
Marketing
Want to sell to Generation Z? Here’s how tween streetwear label Real Pretty Kind does it
As a brand selling to Gen Z, we had to consider, early, on, how we reached them and why they should listen to us. This is what we learnt.
Marketing, Social Media
Videos are less effective on LinkedIn (and car-filmed clips are partly to blame)
Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.
Social Media
This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns
The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.
Marketing
Working with a marketing agency? Here’s how to avoid the curse of a bloated budget
There are many agencies out there that approach projects with a business’ interests in mind. The task is sorting the helpful ones from the snowballers.
Marketing
