Marketing

The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.

A guitar shop, dental clinic and real estate agency are among the top eight most loved local Australian shops and services, according to a national review of more than 3000 businesses.

One of the country's largest workplace relations advisors has been fined $1 million by the Federal Court for giving the false impression it was affiliated with a government agency.

The week between Christmas and New Year looms large on the horizon for those business owners who want to scoop up the low hanging publicity opportunities.

Companies considering new owners would do well to ask: what promises have we made and will this break them?

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading.

A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the candles were blown out on the platform’s 18th birthday celebration.

Social media and marketing might be the last thing on your mind post-pandemic, but the holiday season is when your brand should be most active.

Whether you already use Facebook as part of your business or you plan to in the future, here's how the latest changes could affect your company.

A Sydney restaurant doubled its monthly sales and reached a quarter of a million people on TikTok by running a Squid Game-themed promotion over September.