Marketing
Mum’s the word when it comes to trust and authenticity
Sadly, the list of people and institutions we trust in this world is getting ever shorter. Over the past couple of decades, the public has l…
What’s in a name? Why micro-investment app Acorns changed its name to Raiz Invest
Micro-investment app Acorns has undergone an Australian re-branding and after working through hundreds of possibilities, has changed its nam…
Ten things the finance sector needs to do earn back the trust and commitment of customers and shareholders
I have to start with the bad news on this topic.
Are any of us surprised by the current revelations stemming from the Financial Services …
How handwritten typefaces can increase sales of indulgent products
You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…
Cider brand 5 Seeds avoids ad watchdog reprimand after claims its Instagram posts encouraged sunbaking
The Advertising Standards Board has dismissed a complaint directed at alcoholic beverage company Lion after viewers said an Instagram influe…
Why UK pub chain Wetherspoon is shutting down all of its 900 social media accounts
UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…
Clothing brand YP Threads apologises after sending customers email threatening to release “photos of you doing weird stuff”
The founders of men’s fashion brand YP Threads say they have learned a lesson to “not just be in a bubble” when developing branding ideas, a…
It’s the branding move small businesses “tend to really screw up”: Should you ever reference Anzac Day in advertising?
Australian brands are more keen than ever to engage with current events through their branding, but experts say there’s one day of the year …
Three scenarios that show businesses should sweat the small stuff
A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.
Bless businesses everywhere: they still just can’t …
What does selling better mean to sales team retention rates?
What do you make of this statistic?
The average tenure of a sales representative across Europe and USA is currently 15 months.
Ouch!
T…
