Marketing
A little bit every day: Why sales coaching will ensure your team’s success
In recent years, sales leadership coaching has continuously grown in acceptance by the managers involved in this task, as well as in its mea…
“Sacrilegious” ad depicting Jesus as an organ donor banned by advertising watchdog
An advertisement depicting biblical figure Jesus as an organ donor has been banned by the advertising watchdog, with complainants labelling …
A 12-month international calendar of sales and marketing opportunities
Christmas is here, and while it’s the biggest sales period for Australian retailers, there are plenty of other opportunities for festive sal…
Ignore customer relationships at your peril: The demise of out-of-touch political parties
Despite the importance of big data, the nature of developing genuine customer relationships is generally not understood well enough by most …
Seriously #questionable: Why influencer marketing is so 1950
It’s easy for brands to get caught up in the hype about influencers, but who is it exactly you are trying to influence? And will they necess…
What younger people can learn from older people about using technology
By Bernardo Figueiredo, RMIT University; Linda Brennan, RMIT University; and Torgeir Aleti (né Watne), RMIT University
Older people are …
Are you missing out on opportunities and damaging your personal brand?
Are you missing business opportunities and perhaps damaging your personal brand in the process?
If you operate from a one-dimensional …
How to use ‘intelligent practice’ to enhance sales mastery and results
In a time-poor world, many people, including sales leaders and salespeople, often bemoan the fact they cannot seem to make time for importan…
Unless you have explicit permission, your email is spam
A request lands in Tom’s inbox: ‘Hi, I’d like to connect with you.’ He gets a few every week, and after a quick look at the person’s p…
Securing the best deal: The crucial difference between negotiation and sales
We are regularly asked by sales managers to provide negotiation skills training for their salespeople.
However, after talking with them …
