Look under the yellow hat

Twenty years from now you will be more disappointed by the things that you didn’t do than the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
– Mark Twain

Now is the time to buckle down. Deal with reality. We don’t have time to be wondering about things we don’t know. We have to get on with it. After all curiosity killed the cat… didn’t it?


After years of being frightened into dark corners by threats of economic downturn, terrorism, random street violence and a whole slew of other real and imagined boogey men, I think the time is exactly right to unleash our inner Curious George and look under the yellow hat (just to see what’s there).

While everyone else is marking time ‘waiting’ for things to improve, you can be the ones who are two steps ahead when things turn around. Now is a great time to translate all that curiosity into the innovation engines that will drive the next wave of economic growth.

And what’s more – seems like being curious is also actully good for you. So much for that old cat’s tale. Think of curiosity as a drug free mood elevator that can be as simple as noticing a few details of your daily routine that you never noticed before, or trying to stay open to a point of view you wouldn’t usually listen to.

However you weave it in – whether you think outside the metaphorical box, take a different route to work, have your usual morning meeting in the afternoon, try your coffee black just once to see what it tastes like or walk backwards down the street, there really is a little George in all of us.

What made you curious today?

See you next week.


Alignment is Michel’s passion. Through her work with Brandology here in Australia, and Brand Alignment Group in the United States, she helps organisations align who they are, with what they do and say to build more authentic and sustainable brands.

To see more Michel Hogan blogs, click here.


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