Advertising
Leave your Google Ads to AI
Artificial Intelligence (AI) seems to be advancing at an incredible rate latel…
“Insane” Instagram Stories ad for drinking game app banned by watchdog
An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the Advertisin…
Is your website competing against itself? How to avoid ranking conflicts
I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…
The top 10 most complained about ads from the first half of 2018
Amidst the flurry of legal changes, tax tips, and GST modifications that July 1 brings, the end of the financial year also brings on some mo…
Naomi Simson on celebrity scams and fake news: Picking the facts from the phonies
There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers i…
Secrets from Google HQ
I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…
Many Aussies open to being used for brand advertising in “unusual and personal ways”
Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sp…
The top 10 most complained about ads from the past 20 years
Television advertising and brands go hand-in-hand, so it should be no surprise that the most complained about advertisements in Australia ov…
Cider brand 5 Seeds avoids ad watchdog reprimand after claims its Instagram posts encouraged sunbaking
The Advertising Standards Board has dismissed a complaint directed at alcoholic beverage company Lion after viewers said an Instagram influe…
Sportsbet ad banned after complaints over “highly inappropriate” scene of man shaving genital region
A television advertisement from gambling business Sportsbet has been banned by the advertising watchdog for inappropriate nudity, but one ex…
