Advertising
Advertising
Ads you remember for the right reasons are rare: This is what it takes to be memorable
Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
Advertising, Opinion
“Degrading” and “confronting”: Ad Standards dismisses 600 complaints about Libra’s #BloodNormal ads
Ad Standards fielded 600-plus complaints in response to the TV advertisements Libra broadcast as part of its #BloodNormal campaign.
Advertising
Adelaide butcher’s “non-Halal” sign found to breach discrimination rules
An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.
Advertising
The top 10 most complained about ads for the first half of 2019
Australia's advertising watchdog has unveiled its list of most complained about ads in the first six months of the year, featuring Maltesers and spooky pets.
Advertising, Startup News
‘Taking on Silicon Valley and winning’: How Brisbane startup Citrus plans to dominate a $200 billion market
Aussie startup Citrus has locked in multi-billion dollar clients such as Coles and Ocado just 18 months after launching, eyeing off a $200 billion market.
Advertising
Darrell Lea issued cease-and-desist after remaking iconic ‘Not Happy Jan’ advertisement
Aussie chocolate retailer Darrell Lea has received a cease-and-desist after it released a near shot-for-shot remake of the 2000 classic Not Happy Jan ad.
Advertising, Retail
Plug it in, try it on: How product-review videos can boost e-commerce sales
Video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. So here's how to get started.
Advertising, Retail
“Ten times the traffic”: How this retailer grew sales 500% by using an overlooked social media network
There’s one social network Koogal values above all others which fuels a whopping 70% of the business’ revenue and 80% of its social media traffic.
Advertising
‘Benefit without responsibility’: YouTube chief grilled over pedophilia scandal as Coles and Woolies back out
YouTube is scrambling to clean up its act as major brands suspend advertising on the platform following claims pedophiles were using the platform.
Advertising
