“It’s the twenty-first century”: Modibodi slams Facebook for decision to ban realistic ad for period products Advertising, Social Media Stephanie Palmer-Derrien 1 October 2020 Aussie period underwear brand Modibodi has had its latest ad banned from Facebook, with the social media behemoth branding it “shocking".
Five white men walk into a bar: When it comes to advertising, ignore women at your own peril Advertising, Tourism Ian Whitworth 17 September 2020 The Western Australian government has launched a new Staycation campaign, and as far as advertising goes, it's a short-sighted flop.
From fake anti-virus drugs to Pete Evans’ ‘biocharger’: The role of the TGA in COVID-related advertising Advertising, Coronavirus Pursuit 22 July 2020 The Therapeutic Goods Administration has never been better equipped to control the advertising of false cures than now. So is it doing its job?
Traffic is up, and costs are down: Why now is the time to push your product on social media Advertising, Coronavirus, Social Media Sabri Suby 5 May 2020 The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.
People are paying more attention to media than ever: It’s time to invest in advertising Advertising, Arts & Media, Coronavirus, Strategy Nic Hayes 23 April 2020 Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.
Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks? Advertising Michel Hogan 24 February 2020 'No artificial preservatives' is a worthwhile promise from Burger King. However, the ads don't amplify this message, they undermine it.
The five things you need to know before you advertise your business Advertising Pat Langton 24 October 2019 In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.
Ads you remember for the right reasons are rare: This is what it takes to be memorable Advertising Michel Hogan 1 October 2019 Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
“Degrading” and “confronting”: Ad Standards dismisses 600 complaints about Libra’s #BloodNormal ads Advertising, Opinion Georgina Dent 19 September 2019 Ad Standards fielded 600-plus complaints in response to the TV advertisements Libra broadcast as part of its #BloodNormal campaign.
Adelaide butcher’s “non-Halal” sign found to breach discrimination rules Advertising Matthew Elmas 9 September 2019 An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.
