Marketing

VB has harnessed the power of nostalgia to create one of the most powerful piece of vaccination communication we've seen, writes Ben Birchall.

Australian advertising experts have praised a new Qantas ad that has many viewers longing to travel again, saying its message of hope is "exactly what we need right now". 

High profile members of the Australian advertising industry have teamed up to urge more Australians to get vaccinated by launching a creative campaign to counter concerns about the risks associated with the AstraZeneca COVID-19 vaccine. 

Australia’s financial counsellors have called the ad "disturbing" and "inappropriate", and have reported the campaign to Ad Standards in an attempt to have it removed.

Pinterest's latest move reflects a wider trend of the changing, more socially-conscious relationship between advertising platforms, brands and consumers.

The "Arm Yourself" campaign is a missed opportunity to alleviate fears and encourage a high uptake of the vaccine by Australians of all ages.

Ad Standards has released the most-complained about ads in 2021 so far, with an ad depicting a man urinating causing the most offence by many lengths.

Want your ads to be clicked six times more? You need to match the mindset of your customer.

Australian digital advertising agency King Kong has launched internationally, after surpassing its revenue target of $20 million this year.

Apple has rolled out its iOS 14.5 update for iPhone users, including a major change that could restrict the reach of paid Facebook ads.