Marketing

Want your ads to be clicked six times more? You need to match the mindset of your customer.

Australian digital advertising agency King Kong has launched internationally, after surpassing its revenue target of $20 million this year.

Apple has rolled out its iOS 14.5 update for iPhone users, including a major change that could restrict the reach of paid Facebook ads.

Aussie alternative social media startup Litt has raised $1.5 million through equity crowdfunding — and broken a few records along the way.

Is your dollar working as hard as it can be on Google Ads? With these tweaks, you can improve your results to generate more leads with the same budget.

After almost a year of heated discussion about the news media bargaining code, there will shortly be a new law of the land.

The consumer watchdog has revealed its priorities for the year with dodgy sales practices in the travel sector set to be scrutinised.

The new Flybuys ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.

Facebook has blocked the sharing of news content in Australia, and last month, Google threatened to exit the market. So what’s prompting these nuclear options?

Private Media, the parent company of SmartCompany and Crikey, has signed up to Google’s News Showcase. Here's why.