Marketing

Adidas sports bra ad featuring bare breasts banned after watchdog receives complaints

Advertising

Madeline Hislop

16 May 2022

The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.

Why social activism can sometimes benefit a brand’s apolitical rivals

Advertising

Jessica Vredenburg and Katharine Howie and Rhiannon M. Mesler

9 May 2022

Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.

How this campaign is using $876,000 bottles of hand cream to help working mothers

Advertising

Jessie Tu

3 May 2022

The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.

Samsung ad slammed for promoting “unsafe” night running for women

Advertising

Tarla Lambert

2 May 2022

A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.

How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert

Advertising

Bianca Healey

19 April 2022

Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.

Advertising titan bans influencers from retouching their photos

Advertising

Emma Elsworthy

11 April 2022

Ogilvy UK has banned staff from working with influencers who digitally alter their faces or bodies for brand campaigns, in a bid to tackle the insidious harm social media can cause to the body image of young people.

Why the ACCC is suing Meta over crypto scam ads, and what it could mean for digital platforms if it wins

Advertising

Katharine Kemp

23 March 2022

The ACCC alleges Meta failed to take sufficient steps to stop displaying scam cryptocurrency ads on Facebook in 2019, even after receiving complaints.

The six best Super Bowl ads for 2022

Advertising

Adrian Falk

14 February 2022

These television commercials scored a touch down, says advertiser Adrian Falk.

The 10 most complained about ads of 2021

Advertising

Stephanie Palmer-Derrien

17 December 2021

Ad Standards has revealed its most complained about ads in 2021, with a Crazy Domains ad depicting a man urinating against a building taking the top spot.

Federal Court fines Employsure $1 million over misleading ads

Advertising

Lois Maskiell

30 November 2021

One of the country's largest workplace relations advisors has been fined $1 million by the Federal Court for giving the false impression it was affiliated with a government agency.