Marketing

Is your dollar working as hard as it can be on Google Ads? With these tweaks, you can improve your results to generate more leads with the same budget.

After almost a year of heated discussion about the news media bargaining code, there will shortly be a new law of the land.

The consumer watchdog has revealed its priorities for the year with dodgy sales practices in the travel sector set to be scrutinised.

The new Flybuys ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.

Facebook has blocked the sharing of news content in Australia, and last month, Google threatened to exit the market. So what’s prompting these nuclear options?

Private Media, the parent company of SmartCompany and Crikey, has signed up to Google’s News Showcase. Here's why.

Google Search leaving Australia would be devastating for the tens of thousands of SMEs that rely on the search engine to attract customers.

SMEs suspicious of click fraud are pursuing a legal battle against Google, amid concern about the company's dominance in the ad tech industry.

Google’s threat to remove its search engine from Australia “would be a disaster” for small businesses and digital marketing agencies.

Australia's advertising watchdog has unveiled its list of most complained about ads in 2020, featuring ads by Ultra Tune and KFC.