Advertising

Stuck in the middle: How SMEs can avoid broadcast media pitfalls

Adam Shalagin Thursday, October 18, 2018

For the longest time, I worked for global e-commerce giants Expedia and eBay. Both wielded many millions in advertising budgets, the majorit…

David Hayes Wednesday, October 10, 2018

Traditional advertising agencies are snapping up small digital agencies at a rate of knots with a vision to produce a more complete, current…

Dominic Powell Thursday, September 27, 2018

In what may be an unprecedented ruling, the Swedish advertising watchdog has ruled a Facebook post by a local internet services provider tha…

Michel Hogan Tuesday, September 11, 2018

In 2016 Colin Kaepernick, a football player with the NFL, used his profile as a quarterback to take a stand and protest police brutality aga…

Dominic Powell Tuesday, September 4, 2018

Influential tech giant Google has announced it will heavily restrict all advertising on its platform by third-party tech support providers, …

Jim Stewart Wednesday, July 25, 2018

Artificial Intelligence (AI) seems to be advancing at an incredible rate latel…

Dominic Powell Monday, July 23, 2018

An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the Advertisin…

Jim Stewart Thursday, July 12, 2018

I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…

Dominic Powell Tuesday, July 3, 2018

Amidst the flurry of legal changes, tax tips, and GST modifications that July 1 brings, the end of the financial year also brings on some mo…

Naomi Simson Monday, June 25, 2018

There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers i…