Match ads to mindset to spark a click. Source: Unsplash/Pawel_Czerwinski
3 minute Read
How did some ads generate six times more clicks than others promoting the same product? They matched the mindset of the customer.
Let’s say you run a couples counselling service and are putting an online ad together. You have a choice.
Do you say, “improve communication and intimacy” or “understand and end negative patterns”?
Become a SmartCompany Plus subscriber to keep reading
Get your first 30 days FREE with the promocode 30FREE
Subscribe nowAlready a Plus member? Sign in here
By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.
