Match ads to mindset to spark a click. Source: Unsplash/Pawel_Czerwinski

Marketing
Bri Williams

Behavioural science hacks: How to frame your ads to increase clicks

Authors
Bri Williams
Advertising
3 minute Read

How did some ads generate six times more clicks than others promoting the same product? They matched the mindset of the customer.

Let’s say you run a couples counselling service and are putting an online ad together. You have a choice.

Do you say, “improve communication and intimacy” or “understand and end negative patterns”?

Become a SmartCompany Plus subscriber to keep reading

Get your first 30 days FREE with the promocode 30FREE
Subscribe now
Already a Plus member?

By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.