Google has dominated the mobile web search market, according to a new report from Nielson Mobile.
According to the study, mobile users search Google an average of nine times a month, while Yahoo users search only 6.7 times. Google maintains a 68% holding on the web search market, but with developments such as becoming the default search engine on Apple’s iPhone, the group hopes to extend its holdings in the mobile arena.
As smartphones are being developed more frequently with GPS capabilities, and able to browse on the new, faster 3G networks, mobile browsing is becoming an increasingly popular market.
Google CEO Eric Schmidt told Reuters: “Mobile looks like it will ultimately be the highest of ad rates.”
But not all users are happy. The study reports 44% of Google users and only 40% of Yahoo users rated their experience towards the satisfactory end of the rating scale used.
Read more about mobile search