Online video up, social networking down

Search engine traffic to online video increased by 16% year on year, primarily driven by interest in YouTube, which dominates 70% of the category.

Search engine traffic to online video increased by 16% year on year, primarily driven by interest in YouTube, which dominates 70% of the category.

A report from Hitwise says that while video has seen a big jump when comparing June 2008 to June 2007, it found that online traffic to the social networking industry fell by 10% during the same period.

Two categories, business/finance and news/media, fell by 5% when comparing June 2008 to June 2007, while travel and shopping/classified fell by 6%.

Search engines continue to be the primary way internet users navigate to key industry categories and Google search properties drive the majority of traffic, accounting for 87.8% of all Australian searches in the four weeks ending 28 June 2008, followed by MSN Search (6.7%) and Yahoo search (3.9%).

This is a big jump for Google, which sat at 78.5% in June 2007. The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.54% of Australian searches.

The survey was based on a sample of three million Australian internet users, as well as the latest search engine data from the US and Britain.

 

Read more on search engines

You can help keep SmartCompany free for everyone to read

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany Supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

And it’s not all one-way traffic either. SmartCompany Super Supporters get to dial into our monthly editor’s meeting and attend a monthly, invite-only webinar with a big-name entrepreneur.