Advertising
Tourism Australia’s $36 million US campaign brings Crocodile Dundee “reboot” to the Super Bowl: Did it work?
Australia’s tourism body has revealed marketing for what many thought was a real Crocodile Dundee sequel has, in fact, been a tourism camp…
Advertising watchdog bans Volley’s ‘F**k Off’ poster ad for use of “obscene” language
The advertising watchdog has banned a poster advertisement from shoe brand Volley, after receiving complaints about the ad’s references to t…
“More than another dead animal in the fridge”: How Meat and Livestock Australia uses ad controversy for success
It’s two weeks until Australia Day, which means it’s time for Meat and Livestock Australia’s all-singing, all-dancing plea for the country t…
Here are the 10 most complained about ads of 2017
Swearing, doping and religious figures sitting down to dinner: the Advertising Standards Board (ASB) received more than 6000 advertising com…
YouTube places fresh scrutiny on inappropriate content and advertising
It’s estimated YouTube plays host to more than 5 billion videos. That is an unfathomable amount of content, so it’s no wonder the video-shar…
“Offensive” University of Sydney ad banned for linking the word “criminal” to race
The advertising standards board has ordered the University of Sydney amend a billboard campaign after complaints were lodged suggesting the …
Should algorithms be allowed to decide what is acceptable and what is not in the online advertising world?
Many technology companies rely heavily on computer algorithms to drive decision making parts of their business. Without this technology, the…
“Unnerving and disgusting”: Ozmosis ordered to change “Pay with Pain” extreme sports ads over self-harm claims
Surfwear retailer Ozmosis has been ordered by the advertising watchdog to alter a variety of images included in its “Pay with Pain” promotio…
Modified Youfoodz ad nets 30 times more complaints after beeping out swearing
A Youfoodz ad that was changed after orders from Australia’s advertising watchdog last month has garnered 30 times more complaints than th…
“Un-forkin believable” Youfoodz ad banned by watchdog over concerns boy sounds like he’s swearing
An advertisement from food delivery business Youfoodz has fallen foul of Australia’s advertising standards due to the use of the word “f…
