Advertising - Page 2 of 82

Facebook just admitted to misreporting ad performance data. So, is it time for SMEs to “get creative”?

23 November 2020

A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?

So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why

Advertising

Kelly O'Hanlon

18 November 2020

This year's Christmas ads so far have something in common: they do not say the 'c' word or address the pandemic too directly.

“It’s the twenty-first century”: Modibodi slams Facebook for decision to ban realistic ad for period products

Advertising

Stephanie Palmer-Derrien

1 October 2020

Aussie period underwear brand Modibodi has had its latest ad banned from Facebook, with the social media behemoth branding it “shocking".

Five white men walk into a bar: When it comes to advertising, ignore women at your own peril

Advertising

Ian Whitworth

17 September 2020

The Western Australian government has launched a new Staycation campaign, and as far as advertising goes, it's a short-sighted flop.

From fake anti-virus drugs to Pete Evans’ ‘biocharger’: The role of the TGA in COVID-related advertising

Advertising

Pursuit

22 July 2020

The Therapeutic Goods Administration has never been better equipped to control the advertising of false cures than now. So is it doing its job?

Traffic is up, and costs are down: Why now is the time to push your product on social media

Advertising

Sabri Suby

5 May 2020

The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.

People are paying more attention to media than ever: It’s time to invest in advertising

Advertising

Nic Hayes

23 April 2020

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.

Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks?

Advertising

Michel Hogan

24 February 2020

'No artificial preservatives' is a worthwhile promise from Burger King. However, the ads don't amplify this message, they undermine it.

The five things you need to know before you advertise your business

Advertising

Pat Langton

24 October 2019

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

Ads you remember for the right reasons are rare: This is what it takes to be memorable

Advertising

Michel Hogan

1 October 2019

Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.

Marketing

Facebook just admitted to misreporting ad performance data. So, is it time for SMEs to “get creative”?

So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why

“It’s the twenty-first century”: Modibodi slams Facebook for decision to ban realistic ad for period products

Five white men walk into a bar: When it comes to advertising, ignore women at your own peril

From fake anti-virus drugs to Pete Evans’ ‘biocharger’: The role of the TGA in COVID-related advertising

Traffic is up, and costs are down: Why now is the time to push your product on social media

People are paying more attention to media than ever: It’s time to invest in advertising

Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks?

The five things you need to know before you advertise your business

Ads you remember for the right reasons are rare: This is what it takes to be memorable

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