Marketing

Video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. So here's how to get started.

There’s one social network Koogal values above all others which fuels a whopping 70% of the business’ revenue and 80% of its social media traffic.

YouTube is scrambling to clean up its act as major brands suspend advertising on the platform following claims pedophiles were using the platform.

McDonald's has been chastised by the Ad Standards Board for cherry-picking what products it marketed in a children's game.

Global sportswear company Nike has found itself courting controversy for the second time in six months, resulting in a mass recall of Air Max 270 sneakers.

Australian small businesses selling hemp foods and products have been banned from advertising their products on Facebook and Instagram.

Three key considerations for amplifying a brand on a budget — for both a brand with a broad consumer base and a niche brand.

In total, more than 6,600 Australians mustered their anger into Ad Standards complaints in 2018, so we rounded up the 10 most offensive ads.

An advertisement depicting biblical figure Jesus as an organ donor has been banned by the advertising watchdog, with complainants labelling …

"Here’s a rundown of what I’ve learnt rings true for medium-sized advertisers with less than $2 million budgets, and some tips on how to avoid waste."