Advertising

“Insane” Instagram Stories ad for drinking game app banned by watchdog

Dominic Powell Monday, July 23, 2018

An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the advertising watchdog.

Advertising, SEO

Is your website competing against itself? How to avoid ranking conflicts

Jim Stewart Thursday, July 12, 2018

I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…

Advertising

The top 10 most complained about ads from the first half of 2018

Dominic Powell Tuesday, July 3, 2018

This year's ad complaints don't break much new ground: gambling, violence, and sex still prevail as the things Australian consumers take issue with most.

Advertising

Naomi Simson on celebrity scams and fake news: Picking the facts from the phonies

Naomi Simson Monday, June 25, 2018

There has been a massive surge in dodgy operators using so-called ‘celebrity endorsement’ to scam consumers into buying products. Shark Tank investor Naomi Simson is just one high-profile Australian to be affected.

Advertising

Secrets from Google HQ

Jim Stewart Thursday, June 21, 2018

I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…

Advertising

Many Aussies open to being used for brand advertising in “unusual and personal ways”

Martin Kovacs Wednesday, May 30, 2018

Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.

Advertising

The top 10 most complained about ads from the past 20 years

Benjamin Savona Wednesday, May 2, 2018

The top most complained about ads in the Ad Standards Board's 20-year history have been revealed, and all of them are television ads.

Advertising

Cider brand 5 Seeds avoids ad watchdog reprimand after claims its Instagram posts encouraged sunbaking

Benjamin Savona Friday, April 20, 2018

The Advertising Standards Board has dismissed a complaint directed at alcoholic beverage company Lion after viewers said an Instagram influencer's ad post for 5 Seeds cider didn't promote a sun-smart attitude.