Marketing

Ad Standards fielded 600-plus complaints in response to the TV advertisements Libra broadcast as part of its #BloodNormal campaign.

An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.

Australia's advertising watchdog has unveiled its list of most complained about ads in the first six months of the year, featuring Maltesers and spooky pets.

Aussie startup Citrus has locked in multi-billion dollar clients such as Coles and Ocado just 18 months after launching, eyeing off a $200 billion market.

Aussie chocolate retailer Darrell Lea has received a cease-and-desist after it released a near shot-for-shot remake of the 2000 classic Not Happy Jan ad.

Video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. So here's how to get started.

There’s one social network Koogal values above all others which fuels a whopping 70% of the business’ revenue and 80% of its social media traffic.

YouTube is scrambling to clean up its act as major brands suspend advertising on the platform following claims pedophiles were using the platform.

McDonald's has been chastised by the Ad Standards Board for cherry-picking what products it marketed in a children's game.

Global sportswear company Nike has found itself courting controversy for the second time in six months, resulting in a mass recall of Air Max 270 sneakers.