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Shopping for the beautiful people

SmartCompany /

It’s so unpleasant having to mix with the hoi poloi when you shop. Happily, according to Springwise, you can now avoid having to by shopping with an exclusive boutique called Claseo – as long as you can get invited in, that is.

Claseo is a clothes shop that works like an old-style exclusive club. Each member gets a limited number of invites that they can share with friends. Those friends in turn can become members, provided they make a purchase themselves. But if you don’t happen to know someone who can give you an invitation you won’t be able to get in the door.

And just to reinforce the sense of exclusive clubbiness, each Claseo item has a unique code on it explaining who you are. Other members who see you can punch in the code to the Claseo website to get some info about you and how super-special you are.

And, as you’d imagine, the clothes are pricey. For a basic polo shirt, try $130.

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