Shopping for the beautiful people

It’s so unpleasant having to mix with the hoi poloi when you shop. Happily, according to Springwise, you can now avoid having to by shopping with an exclusive boutique called Claseo – as long as you can get invited in, that is.

Claseo is a clothes shop that works like an old-style exclusive club. Each member gets a limited number of invites that they can share with friends. Those friends in turn can become members, provided they make a purchase themselves. But if you don’t happen to know someone who can give you an invitation you won’t be able to get in the door.

And just to reinforce the sense of exclusive clubbiness, each Claseo item has a unique code on it explaining who you are. Other members who see you can punch in the code to the Claseo website to get some info about you and how super-special you are.

And, as you’d imagine, the clothes are pricey. For a basic polo shirt, try $130.

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.