Shopping for the beautiful people
Tuesday, November 20, 2007/
It’s so unpleasant having to mix with the hoi poloi when you shop. Happily, according to Springwise, you can now avoid having to by shopping with an exclusive boutique called Claseo – as long as you can get invited in, that is.
Claseo is a clothes shop that works like an old-style exclusive club. Each member gets a limited number of invites that they can share with friends. Those friends in turn can become members, provided they make a purchase themselves. But if you don’t happen to know someone who can give you an invitation you won’t be able to get in the door.
And just to reinforce the sense of exclusive clubbiness, each Claseo item has a unique code on it explaining who you are. Other members who see you can punch in the code to the Claseo website to get some info about you and how super-special you are.
And, as you’d imagine, the clothes are pricey. For a basic polo shirt, try $130.
Lunchtime singing and awards for failure: The best perks from Australia's most innovative companies Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Want to be charming? Of course you do. Here are three essential tips Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder