Marketing

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…

Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

Girl Geek Academy co-founder and chief Sarah Moran outlines how startup founders can make their personal brands pop.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

If you truly want to grow a brand globally and exponentially, let your shoppers and employees in each country shape their brand, their way.

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.