Marketing

Echelon Fitness is getting attention after falsely claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”. 

Bunsters' flagship Shit the Bed Hot Sauce has picked up something of a cult following, but that takes more than a funny name, says founder Renae Bunster

In this online world, a tailor made customer experience is key to set your business apart from its competitors.

Australian social enterprise Who Gives a Crap has been able to donate $5.85 million to charities because it has kept its promises, says Michel Hogan.

Adelaide confectioners Robern Menz are taking the Violet Crumble to new markets around the world, which is great news for Polly Waffle lovers. Here's why.

Branding and marketing go hand-in-hand and all successful businesses know this. Here's why you need both to make the perfect poke bowl for your business.

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

Brand new Aussie fintech Pineapple has found itself in an unexpected legal battle with US tech behemoth Apple, which has taken issue with its name.

Luxuread founder Katie Moore shares the most important steps that every business can take to succeed on social media.

What is personal branding all about and does being authentic really matter? Yes it does if you want a successful career. And here's why