Five behavioural biases that challenger brands must know for success in 2021 Branding Dan Monheit 5 March 2021 When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.
“Awareness, trust and credibility”: Three ways to build your personal brand in 2021 Branding Samantha Dybac 22 January 2021 If you’re building a business of any sort, it’s important to build your own personal brand. So how do you go about it?
More than a T-shirt: Why Aboriginal streetwear brand Clothing The Gap is focusing on education first and fashion second Branding Stephanie Palmer-Derrien 15 January 2021 Clothing The Gap isn't just a fashion brand. It exists to amplify Blak voices, educate non-Indigenous people and start conversations.
Coon cheese renamed Cheer Cheese after six-month search for new name Branding Eloise Keating 13 January 2021 Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.
Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough Branding Dan Monheit 14 December 2020 Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.
Coon is finally retiring its racist branding: Here’s why it took so long Branding Abas Mirzaei 30 November 2020 The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.
Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation Branding Michel Hogan 12 November 2020 Jest and more than a few jeers met last week's news that Adani Mining was changing its name to Bravus Mining and Resources.
Amazon demands fitness company ditch “Prime Bike” in intellectual property stoush Branding Melanie Basta 24 September 2020 Echelon Fitness is getting attention after falsely claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”.
How Renae Bunster built a cult following for Shit the Bed Hot Sauce — albeit accidentally Branding Stephanie Palmer-Derrien 17 July 2020 Bunsters' flagship Shit the Bed Hot Sauce has picked up something of a cult following, but that takes more than a funny name, says founder Renae Bunster
“Go beyond the generic”: In a competitive digital world, personalisation is everything Branding David Jackson 14 July 2020 In this online world, a tailor made customer experience is key to set your business apart from its competitors.