Marketing

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

If you’re building a business of any sort, it’s important to build your own personal brand. So how do you go about it?

Clothing The Gap isn't just a fashion brand. It exists to amplify Blak voices, educate non-Indigenous people and start conversations.

Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.

Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.

The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.

Jest and more than a few jeers met last week's news that Adani Mining was changing its name to Bravus Mining and Resources.

Echelon Fitness is getting attention after falsely claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”. 

Bunsters' flagship Shit the Bed Hot Sauce has picked up something of a cult following, but that takes more than a funny name, says founder Renae Bunster

In this online world, a tailor made customer experience is key to set your business apart from its competitors.