Branding
Branding, Social Media
New logo, same social network: What your business can learn from Facebook’s rebranding
Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.
Branding
Own it: The 10 things you need to do to manage your personal brand
Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…
Branding
ASIC shells out over $100,000 on ‘new’ logo — but we can barely see the difference
Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.
Branding, Marketing
Relevance and dependability: Five key ingredients to a successful brand in today’s world of experiences
Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.
Branding
Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface
The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
Branding, Startup Advice
“They’re going to have Googled you”: Girl Geek Academy co-founder Sarah Moran on how to take control of your personal brand
Girl Geek Academy co-founder and chief Sarah Moran outlines how startup founders can make their personal brands pop.
Branding
What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design
In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.
Branding, Retail
“Globally local”: How to tailor a global brand to each country’s market
If you truly want to grow a brand globally and exponentially, let your shoppers and employees in each country shape their brand, their way.
Branding
Comparing brand strength with Google Trends
A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.
Branding
