Marketing

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

Personal branding is made up of selfies, self-stories, filtered snapshots and self-proclaimed genius to highlight how great one is.

Australians fell out of love with Holden because the brand, and its parent company General Motors, fell out of love with us.

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…

Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

Girl Geek Academy co-founder and chief Sarah Moran outlines how startup founders can make their personal brands pop.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.