How one early mistake lead to Yahoo’s distinct purple branding
Monday, June 5, 2017/
Internet pioneer Yahoo will soon be absorbed by Verizon Communications and known as Altaba, but for many people, the brand remains synonymous with the unique shade of purple in its logo.
While many companies invest plenty of money and time in choosing the right look and feel for their branding, a fireside chat from earlier this year revealed Yahoo’s colour selection was largely by accident.
Speaking with founders Jerry Yang and David Filo at Yahoo’s annual tech conference Tech Pulse, outgoing chief executive Marissa Mayer asked the founders how the Yahoo purple came to be.
“We were purple before it was cool to be purple, now everybody’s purple,” Yang told listeners at the conference.
“I remember we were trying to paint the office, and we sent Filo out for paint and we told him, grey paint.”
“He came back with something that looked grey on the wall when we painted it, but when it dried it became purple.”
Watch the full clip from Tech Pulse is below.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder