Personal brand and how to find your message
Once you've worked on your personal brand, how do you find your message? Michel Hogan shares her advice.
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
By Gary Mortimer, Queensland University of Technology
…a person’s name is, to that person, the sweetest and most important sound in any…
Loyalty is coveted by organisations because loyal customers come back more often, spend more money and tell other people they like you. And …
What if I told you Instagram culture isn’t new? It seems everyone, all around us, is capturing their lives and curating these moments to g…