A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.
Bless businesses everywhere: they still just can’t …
A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.
Bless businesses everywhere: they still just can’t …
Every week I try and share a smattering of different ways you can get to your brand result. But everything doesn’t work for everyone, so h…
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
By Gary Mortimer, Queensland University of Technology
…a person’s name is, to that person, the sweetest and most important sound in any…