Branding
Don’t waste time saying you can be trusted, be trustworthy
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
How to avoid failure and get a successful brand result
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
You know what’s important in your brand, now delve deeper
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Identity is essential to your brand
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
The 2017 buzz was all about purpose and experience
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
The rise of personalisation: How brand ‘you’ came to be
By Gary Mortimer, Queensland University of Technology
…a person’s name is, to that person, the sweetest and most important sound in any…
Are you invested in the loyalty exchange?
Loyalty is coveted by organisations because loyal customers come back more often, spend more money and tell other people they like you. And …
Instagram culture and shaping perceptions of ourselves
What if I told you Instagram culture isn’t new? It seems everyone, all around us, is capturing their lives and curating these moments to g…
How Google can recognise your brand
I’ve been discussing branding recently, and it made me remember a show I did in 2010, which s…
You don’t need the ‘brand’ label — it’s all brand result
Cruising through my LinkedIn feed last week, a post caught my eye asserting customers now have their own brands that need catering to. I sho…
