Branding - Page 3 of 12

By adding a few crucial skills, you can better quality control your growth. This piece shows you what you need, and where to learn it.

MSCHF's 'Satan Shoe' with Nike's trademark

‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”

Branding

Michel Hogan

13 April 2021

Last week, a judge upheld a lawsuit to stop MSCHF Product Studio from using Nike's trademark swoosh and forced the recall of all the sneakers.

Putting your best face forward: How to take the perfect professional headshot

Plus exclusive

Leadership

Branding

They say a picture paints 1,000 words. So, here’s a quick guide to nailing your team photos, and some examples of how to do it right.

Dan-Monheit-discusses-purpose-led-marketing

Five behavioural biases that challenger brands must know for success in 2021

Branding

Dan Monheit

5 March 2021

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

“Awareness, trust and credibility”: Three ways to build your personal brand in 2021

Branding

Samantha Dybac

22 January 2021

If you’re building a business of any sort, it’s important to build your own personal brand. So how do you go about it?

More than a T-shirt: Why Aboriginal streetwear brand Clothing The Gap is focusing on education first and fashion second

Branding

Stephanie Palmer-Derrien

15 January 2021

Clothing The Gap isn't just a fashion brand. It exists to amplify Blak voices, educate non-Indigenous people and start conversations.

Coon cheese renamed Cheer Cheese after six-month search for new name

Branding

Eloise Keating

13 January 2021

Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.

Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough

Branding

Dan Monheit

14 December 2020

Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.

Coon is finally retiring its racist branding: Here’s why it took so long

Branding

Abas Mirzaei

30 November 2020

The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.

Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation

Branding

Michel Hogan

12 November 2020

Jest and more than a few jeers met last week's news that Adani Mining was changing its name to Bravus Mining and Resources.

Marketing

Keep your brand vision sharp: Five things you shouldn’t outsource

‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”

Putting your best face forward: How to take the perfect professional headshot

Five behavioural biases that challenger brands must know for success in 2021

“Awareness, trust and credibility”: Three ways to build your personal brand in 2021

More than a T-shirt: Why Aboriginal streetwear brand Clothing The Gap is focusing on education first and fashion second

Coon cheese renamed Cheer Cheese after six-month search for new name

Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough

Coon is finally retiring its racist branding: Here’s why it took so long

Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation

Marketing

Keep your brand vision sharp: Five things you shouldn’t outsource

‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”

Putting your best face forward: How to take the perfect professional headshot

Five behavioural biases that challenger brands must know for success in 2021

“Awareness, trust and credibility”: Three ways to build your personal brand in 2021

More than a T-shirt: Why Aboriginal streetwear brand Clothing The Gap is focusing on education first and fashion second

Coon cheese renamed Cheer Cheese after six-month search for new name

Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough

Coon is finally retiring its racist branding: Here’s why it took so long

Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation

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