Micro-investment app Acorns has undergone an Australian re-branding and after working through hundreds of possibilities, has changed its nam…
Australian brands are more keen than ever to engage with current events through their branding, but experts say there’s one day of the year …
A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.
Bless businesses everywhere: they still just can’t …
Every week I try and share a smattering of different ways you can get to your brand result. But everything doesn’t work for everyone, so h…
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
