mia fileman

Mia Fileman. Source: supplied.

Strategy
Mia Fileman

Cheat sheet: The four steps to nail your rebrand

Authors
Mia Fileman
Branding
3 minute Read

I recently rebranded my business. Like many startups riding the COVID-19 storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer.

Even though I am a professional marketer with two decades of experience navigating rebrands for major FMCG brands like Black Swan and BIC, my own rebrand for my new business Campaign Del Mar was a good reminder of what you should — and shouldn’t — do.

So before you spend all your time thinking about your new logo and putting the champagne on ice, here’s what you need to do to nail your rebrand and capitalise on your launch.

Write your brand strategy

It may not be the sexiest part of a rebrand, but always start with a brand strategy. This needs to really nut out:

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