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Strategy
Carole Staeck

Keep your brand vision sharp: Five things you shouldn’t outsource

Authors
Carole Staeck
Branding
5 minute Read

Creating a brand is thrilling, but as you grow it’s easy to lose sight of your original vision. Whether from doubt, comparing yourself to other brands or lack of time, many entrepreneurs turn to outsourcing. Unfortunately, if not done right, this can waste valuable funds and dilute your brand voice.

Here are real-life tips for drowning out that doubt, and maintaining the authenticity of your original brand idea.

1. You don't need to outsource your social media advertising

Social media is your unique bridge between your customers and your brand. If your brand has a unique point of difference, your voice and your views (or your close team) can communicate that best. Once you outsource, it’s very difficult to create that ‘unique’ connection with customers.

Taking charge of your social media advertising means you can share that personalised and meaningful communication with your target audience. Plus, it’s not hard to learn. There are countless free videos and articles out there to help you learn Facebook, Instagram and Pinterest ads. Yes, it takes time — but the return on investment is immeasurable.

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