Mass market: How to get your business on breakfast television
If free publicity is on the agenda, it’s pretty fair to say that it’s every business owner’s publicity dream to get themselves and their product on television. Seriously, there isn’t a day that goes by when I’m not asked by one of my MasterClass graduates for advice about securing an elusive TV spot.
Whether or not that’s always a great question to be asking is a topic for another day, but there’s no doubt television is a powerful medium when it comes to generating publicity for your brand.
The first stop in television land for many SMEs is breakfast or morning TV: programs like Sunrise, Today, ABC Breakfast, The Morning Show and Today Extra.
These programs are hungry beasts and have an insatiable appetite for compelling content seven days a week. They’re on for hours at a time and the shows’ producers have dozens of segments to ‘fill’ each day. And they generally cover the whole gamut of life.