Breakfast television. Source: Wikimedia Commons/Infrogmation of New Orleans

Marketing
Kate Engler

Mass market: How to get your business on breakfast television

Authors
Kate Engler
Marketing
6 minute Read

If free publicity is on the agenda, it’s pretty fair to say that it’s every business owner’s publicity dream to get themselves and their product on television. Seriously, there isn’t a day that goes by when I’m not asked by one of my MasterClass graduates for advice about securing an elusive TV spot.

Whether or not that’s always a great question to be asking is a topic for another day, but there’s no doubt television is a powerful medium when it comes to generating publicity for your brand. 

The first stop in television land for many SMEs is breakfast or morning TV: programs like Sunrise, Today, ABC Breakfast, The Morning Show and Today Extra. 

Become a SmartCompany Plus subscriber to keep reading

Get your first 30 days FREE with the promocode 30FREE
Subscribe now
Already a Plus member?

By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.