Marketing

Revenue growth in the Australian podcast market is set to hit $47 million this year, and Australian entrepreneurs are taking notice.

Here are four reasons why long-form content can help position your business (no matter what the industry) as a brand authority.

To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.

Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaig…

It’s now widely known that businesses that invest in content marketing will achieve greater success with lead generation, brand awareness …

SmartCompany readers will spend more money on content marketing than any other publicity venture during the next 12 months, according to the…

At a time when misinformation spreads just as quickly as the real thing, it’s important to take information from all but the most cred…

As many children of the 1970s did earlier this year, I tuned into the telemovie Molly – the story of Australia’s legendary music guru Ian…

Beyond growing your network, and in turn the new business enquiries those relationships spawn, business networking events are a great means …