Email Marketing Tips

How to run a successful email marketing campaign

Keep your customers happy

  • Allow convenient ways for customers to unsubscribe.
  • Avoid long-winded registration forms. Instead use a simple sign-up form where customers only have to supply an email address.
  • Customise content as much as possible.
  • Deliver something special in your email. Offer exclusive deals and great offers in emails, not just an ad for your company.


Beat that spam filter: Tips from returnity

  • An average of 30% of genuine, permission-based emails do not make it into the “in” box.
  • Ask your customers to add your form address to their address book.
  • Acquire and remove names responsibly.
  • Monitor your email campaign delivery rates.
  • Create messages that are compatible across all the platforms including Outlook, Hotmail, Yahoo and gmail.
  • Set up whitelist (the opposite of an email blacklist) and feedback loops with the major ISPs.


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