YouTube is the second largest search engine and this is why it is crucial for your business to have a YouTube channel.
Here are some tips on how to get started:
- Register your channel with YouTube using your business name
- Make sure your channel is branded with an avatar and banner
- Include keywords in titles and tags
- Include relevant details like your website URL, fill in “About us” section
- Link to your social media channels
- Keep it about business, no personal videos